Monday Mailbag #38

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Do you have any thoughts on Grandpa’s Top from Adam Wilber?

I really love the look and the story that goes along with it, but I’ve purchased a bunch of magic that I loved the look of, only to have it sit in a drawer somewhere. Will I regret this purchase? What do you think? —ST

What do I think of Grandfather’s Top? Well, I don’t like it nearly as much as grandma’s bottom.

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The effect looks pretty good. I’m not 100% convinced that the vanish will look great in real life, but you could always leave that off if that’s an issue.

I’m not really an IT guy, other than Loops which I can keep on me without them getting in the way of things. I don’t know the hookup used here, but I would guess it would be the sort of thing that I wouldn’t want to have to deal with.

The bigger issue for me is the presentation. I don’t think it’s bad, I actually like it. “This is a top my grandfather gave me….” That’s perfectly fine. And I like to use a more heartfelt and personal type of presentation from time to time, as opposed to my typical presentations which are usually more ridiculous/fantastical.

But my rule is that I don’t use an earnest presentation that is so easily disproven as bullshit. It’s one thing if you’re a professional magician, and your audience assumes everything is a lie. But in a casual situation, this type of patter will hit differently (or, at least, it should hit differently) and I feel like you need to be more careful about using a presentation like this that would be very easy for people to realize is just a “stock” presentation (once a quick google search leads them to learn this a stock trick).

Think of it like this. If your friend told you a funny story that happened to him and later you realized it didn’t really happen to him, it was something he found online, you might find that a little weird. But you’d also probably understand it. The story is funnier if it’s in the first person, so he told you the story as if it happened to him. But if he told you a sweet, sincere story about some special moment he shared with a relative, and you found out that was something he found online, you’d think he was a lunatic.

This is probably not a huge issue for a lot of you, but I’m playing the long-game. I’m performing for friends. If I say something somewhat believable, (e.g., “When I was little, my grandpa gave me this toy that used to be his when he was young”) then I want them to at least half-believe it. And if they find out that story is just part of a trick that you can buy and pay for, then that’s going to get in the way of their engagement with future presentations that I want to establish.

So really it’s not the trick or the presentation I have an issue with. It’s just how easily “discoverable” this trick will be online. It’s such a specific trick that anyone with a particular interest in what you did could find it online with an obvious google search. I try to avoid that as much as possible. I want to give them no footholds to discover after the trick is over. I certainly don’t want them to find this story about my grandpa being told by a bunch of other people on youtube. But if that’s not the sort of thing you care about, then that’s not something you need to take into consideration.


Are there any magic theory books you rely on or would recommend? —KU

No. At this point I avoid most theory books. It’s not that I think they’re of no value. It’s because most weren’t written with my type of performing scenarios in mind, so a lot of what they write doesn’t apply to me. And I feel like I have enough time and opportunities to perform that if there is a fundamental “theory” to be found about some aspect of performing, then I will uncover it over time from audience feedback, and that will make it more concrete and real than if I had just read it in a book. And—just for the sake of this site—it’s more interesting to write about something that came from actual performing rather than saying, “Here’s something I read in a magic book.”

On top of that, most of the theory books that I have read in the past feel a little questionable to me. A lot of the theory seems derived from how they imagine the spectator is thinking, not from actually breaking down the tricks with spectators, which seems to me the only real way to get at some answers to these types of questions about performance.

And finally, when I watch a lot of the great magic theorists perform, I have no desire to perform in the manner they do. So it’s difficult to get excited about reading a book of their theory.


Just wanted to say I really enjoyed the blog yesterday about "social media magic." Your last paragraph really hit the nail on the head. Are you aiming for the most amount of views, likes, new penpals(?),or other digital stats, or are you aiming for a new experience? I think that's what I really enjoy about the Jerx style so thanks for continually making the thought process more and more clear.

On the exposure side of blog, one method of exposure I do love is exposing the easiest version of a trick to a friend and then doing that trick again while your friend is around so they think they know what to look for, but you do the trick with a different method the next time they are present in a group. They feel like they are on the in, you acknowledge subtly they are on the in, but they aren't. Your friend thinks they are watching you do a trick for the group, but really you have two audiences and two tricks going on at once. The group experiences the trick as normal, and your friend gets really confused because they don't see the method you fed them beforehand. I'm not sure if this is a Tamariz thing or a Jerx thing... but i feel like it has roots in both ways of thinking. I've done this and had a couple people come up to me afterwards saying "hey two weeks ago you explained the trick worked because of that second deal thing, but today Jessie dealt the cards into your hand herself.... what am I missing?!" And then go into whatever weird deflection that suits your style. —AM

Yeah, I’m a fan of anything along these lines. As I wrote in this post:

“Traditionally, talking with the audience about the concepts of secrets, gimmicks, magic shops, trick-cards, exposure, etc., might have been seen as undermining the magic. But in the world we live in now—where almost all magic secrets can be found on a device in everyone’s pocket—messing with their understanding of secrets and gimmicks and those sorts of things, can be one of the strongest ways to fool them.”

This isn’t the sort of thing you want to overuse, because it loses its potency with people over time. But every now and then, “teaching” someone something and then using that information against them to fool them at a later date is a very strong way of messing with their heads.

Dustings #30

Due to a few requests, I’ve decided to make the Here Be Bunnies cover available as a shirt in the Dumb Houdini Store.

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And, despite absolutely no requests, it’s also available there as a shower curtain.

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You can just go to the shop, click the image and see the products there.

And, just as a heads up, the Dumb Houdini shop is run on the Threadless platform. Unlike the GLOMM stuff and anything else Jerx-related, where I (or someone I know) is handling the mailing, once you order from them, you’re dealing with that corporate entity, not me. So you will go to them if you have any issue. But if there’s anything particularly jacked up with your order, let me know too.


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I feel like Josh is always doing stuff like this. But doesn’t it seem a little one-sided? I mean, there had to be a lot of Nazis who liked magic too. Whose going to tell their story? C’mon, Josh. Do better. Let’s not be so inequitable with the stories we tell. Would, “Close-up Pads of the Third Reich,” make a good coffee table book? I don’t know, I’m just spitballing some ideas here. I’m trying to point out there there are stories to be told on all sides.

Although, to be fair, it does look like Werner Reich has an incredible tale to tell. Look at that caption: “First there was a death march.” First!? Damn. You know your story is pretty harrowing when it starts with a death march.


When I was first trying to figure out how I could keep this site going as a reader-supported operation, I read a book with a title like, “Turn Your Blog Into A Business” or something like that. It had a bunch of suggestions in it that I completely ignored because it made running the site sound like a nightmare.

One thing you’re supposed to do when you monetize a blog is to “end every post with a question.” You do this to “encourage engagement.” So if I was writing about double lifts, then I would end the post by saying, “And what’s your favorite double lift? Tell me in the comments.” (I don’t write too much about double lifts, so it would be more like, “Who’s your favorite Nazi magician? Tell me in the comments.”)

I hate that kind of fake/forced interaction, which is why I never do it.

That being said, I do have questions from time to time about things I can’t answer on my own, or just things I’m curious about. I’ve decided to start putting those questions out in their own posts from time to time. It’s not to “increase engagement.” It’s because I actually am interested in the answers. Those questions are going to start popping up on the site on the occasional Tuesday or Thursday going forward.


Speaking of questions, let’s solve a mystery. I’ve been asked if I can help with tracking down a trick based on the way a deck is stacked. I can’t help with it, so I’m putting it out to the Jerx Hive Mind (the Jive Mind) to see if we can get an answer. Here’s the question:

I was going through old decks and found one arranged AAAA,2222,3333,4444, then a double backer and a blank card, then the 5-K by suits. Do you know what this is a set-up for?

Send me an email if you know.

And if you have a question about some gimmick you recently found that you don’t recognize, or some trick you’re trying to track down that you only half-remember, feel free to send it my way and I’ll pass it along.


Magical Transformations #3

My original sketches for the rabbits that appeared on the nautical maps in the endsheets of the last book. Followed by Stasia Burrington’s rendition. Then the full endsheets so you can see where these small details ended up.

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The Anonymizer - Exposure and Online Magic

Are you an employee at Ellusionist who has something to say about their culture of work-place sexual misconduct, and a permanent red palm-print on your buttocks from Brad Christian spanking your bottom every time he walks by? Were you a Grammar Host at the Magic Cafe who can give us a behind the scenes perspective on the great “Oxford Comma Debacle” of 2004? Are you a former assistant to David Copperfield whose job it was to capture a child and sacrifice it to Moloch every evening so David could maintain the powers he needed to fly around the theater and bang supermodels?

If you have a story you want to divulge, or a perspective to share, or some dirt to dish—without attaching your name to it—you have an open invitation to send it to me and I’ll be happy to post it, keeping you anonymous. And you can do so with complete assurance that I will never tell a soul who you are. Your secret is 100% safe with me. Blabbing about shit that someone has asked me to keep private is against my brand.

Today I’m going to share with you an email I received from a well known “social media magician” regarding his thoughts on exposure and why he is not against it. I think it’s an interesting perspective. Not one that I completely agree with (I’ll share my thoughts afterwards) but I don’t perform magic on the internet, so it’s not really something I’ve given much thought to. (But that won’t prevent me from having a lot of rambling thoughts to say afterwards.)

In the next section you will read his thoughts…


The Anonymizer: The Social Media Magician

One way of removing ego from a trick is to expose the secret. When a viewer doesn’t know the method, they are kinda forced to give the credit to a smug magician. “Well, I guess he did something to make that happen.” Even when they are acutely aware that the magician is playing pretend. So when talking exposure, we have to remove Jerx-style magic from consideration. This is about the traditional ego-driven performance of magic tricks. Magicians are selfish narcissists who have fooled themselves into thinking their tricks instill wonder but they’ve kept the coolest parts of the art a secret.

Reasons not to expose:

-Ruins the audience’s wonder
-The secret was invented by and belongs to someone else
-It prevents other magicians from using that secret to fool future audiences
-Exposure disrespects the “art”

I’m certainly open to the possibility that magic exposure is immoral and bad for the art. However, the arguments above start with some major presumptions about wonder and how the audience experiences magic.

To start, we cannot assume all magic gives wonder. Sometimes magic is a visual gag or fun piece of eye candy and that’s okay. The audience probably knows that the bird came from somewhere inside the magician’s coat but it was a visually satisfying performance even though the viewer arrives at 90% of the method. And I do believe the audience often has (what they believe to be) 90% of the method. And that’s enough to steal their own wonder.

But maybe the secrets belong to the inventor. That would make for a fragile career because just one guy could take you down by exposing the secrets. I don’t think that’s how it works. Also should be noted that I’ve never bought a magic prop with an agreement to keep the secret; the one exception being Michael Weber who has LOTS of fine print with his tricks. I’m not even sure one is allowed to perform tricks bought from Weber.

I guess it’s an unspoken agreement but it’s rarely taken seriously as magicians constantly reveal “acceptable” tricks. Is there some rule book I missed with the exceptions to the rules? I’m asking because it seems okay for Penn and Teller, Mac King, Amazing Jonathan, Justin Willman, Criss Angel, and even Blackstone Jr. to expose some methods used by other magicians.

Another question is, “Does one guy exposing a secret prevent the rest of the community from ever using that secret again?” That’s silly. Of course not. Masked Magician is still being watched and getting decent numbers online yet no one in the magic community is complaining. Why? Because time has shown that nobody sees or remembers anything. Same goes for classic methods exposed in Now You See Me movies or TV Shows like The Mentalist or Arrested Development. Methods like mirrors, trap doors, pulls, and flash paper have been seen by millions yet we can still safely entertain with them. This seems to be the most difficult mental hurdle for magicians to get over.

Lastly, does exposure disrespect the “art”? No. I think knowledge only increases respect. If I wanted to disrespect the art I could point to an LA Times article to show how racist, sexist and abusive the magic community is. It would also be bad for the public to learn that mentalists sincerely want the public to believe they have special body-language reading abilities. As you’ve written many times, if you want the audience to think you can really read minds you’re mentally-ill and sad.

My dream is that the general public have as much magic knowledge as an average-60-something-magic-convention-attendee. What I mean is I want the public to know about mirror tables and deceptive bases (because it makes illusion shows more fun to watch), but David Williamson will still fuck ’em up. Who loves magic more than magicians? No one. Magicians fly to Vegas and watch every magic show. We might consider giving the public a taste of why we love magic so much. Think of a dealer room where dopamine is released in one's brain every few minutes! See something impossible, then immediately learn its clever method. It's a constant reveal of a “mystery box” every few minutes to steal a JJ Abrams analogy.

Guys like Greg Rostami have a great 10 minute act based around exposure. Of course he sticks to the dealer’s room but Greg shows you a cool trick with your phone in which he reads your mind and knows what celebrity you’re thinking of. Neat-o. Then he reveals the secret for sale and shows you you how he hacked your phone! Naturally magicians say “take my money that’s the coolest thing ever!”. I believe the public would enjoy Greg’s presentation with the secret revealed at the end MORE than they would enjoy Oz Pearlman pretending like he’s a wizard who influenced your thoughts.

I’m having a blast and am excited to take magic tricks to weird new places with this freedom. With only one major requirement: audience first. Not all magic secrets should be revealed. If a secret is revealed, it’s because my data shows that the audience wanted to know the secret and wouldn’t care to watch the trick otherwise. The material must be in service to the audience.


I don't really have a strong opinion on any of this, but I will play devil's advocate here, just for the sake of providing a counterpoint to this email.

1. While I agree with his thoughts as they apply to performing on tik tok, facebook, etc. I'm not sure they hold true for in-person performing.

2. It’s probably true to say that most laymen want to know the secret, but I don't know that necessarily means they receive any joy from knowing it. I think it’s more a matter of them just being uncomfortable not knowing how something is done. The people who get true joy from learning secrets are the people who pursue learning magic. Greg Rostami is performing for that self-selected group of people. But there's nothing to necessarily suggest people generally get the same thrill from learning the secret. If they got the same thrill we got, then they would probably already be in the magic community. Do lay people want to know secrets. On some level, yes. But I also think it’s not completely clear-cut. Would Copperfield or Derek Delgaudio or anyone have sold-out shows if they were revealing the tricks at the end? I don't think so, but I don't really know. You could easily argue that a random tik tok magician is more "popular" than Copperfield or Delgaudio. And that's true in a lot of ways. But I do wonder if a live show could exist that exposed the tricks. You could say P&T did this, but their artistry was the exposure. They didn't put their art into the effect and then explain the effect at the end too.

3. I bet there are some who would say that exposing the methods is just as much an ego driven pursuit as not doing so. In the old days you could build your ego by creating a sense of mystery and power about yourself with magic. That's not an option anymore. Not online at least. There will always be someone in the comments describing how you did it (or giving a description that satisfies enough people). So now, maybe, the way to use magic to boost your ego is to be the first one to expose a method online—or the first one to do it in a way that gains traction. That way you get to glom onto the cleverness of the method and get your ego boost there. (I have no idea, because I watch almost zero magic online so I don't know what anybody is doing anywhere.)

Again, I’m not disagreeing with our guest here in general. I’m just making the case that exposure might be as ego-motivated as anything else in magic, and not wholly an altruistic gesture.

Now, let’s jump in the way-back machine and look at something I wrote a few years ago

If things just progress as they're going, I think in a matter of years, the "mystery" element (the "magical" element) of magic will be almost gone. This isn't a bold prediction, this is just the way magic has evolved over the past couple hundred years. In 10 years, when finding out anything will be almost instantaneous, I can see the mystery being entirely eliminated. Or at the very most it will be this very brief moment that happens before the secret is immediately revealed. Magic tricks will be almost like the set-ups to jokes. And learning the secret will be the punchline. That will be the nature of performing tricks. I don't think this is a pessimistic point of view. I think it's not only realistic, but pretty much obvious. People will still like magic, but if will be a different sort of experience.

My only mistake here was thinking that it would take 10 years. This is, essentially, where online magic is now. Here’s a video of Eric Leclerc where he shows his Fool Us performance and then explains it. This would have been unthinkable a few years ago. Thankfully, the trick he’s exposing is hot dogshit, so it doesn’t really matter either way. And, in fact, the exposure here is definitely more interesting than the trick is otherwise. So it’s hard to take issue with it.

Getting worked up about the exposure of magic online is kind of a lost cause. Exposure is baked into online magic performances. There’s really no way around it. Either the performer has to address it in some way, or the people in the comments will.

Thus, the performance of “magic” online becomes a separate thing from the performance of “magic” in-person.

Online Magic - Uses the elements of deception to entertain.

In-Person Magic (at the highest levels) - Uses the elements of deception to create mystery, awe, and wonder.

So you’re saying magic when performed on facebook or tik tok can’t create “mystery, awe, and wonder”?

Yes, that’s exactly what I’m saying. This should be obvious. Consider watching someone vanish an apple on Instagram. It might seem very cool and visually amazing. Now imagine sitting across from someone in real life as they make an apple in the middle of the table slowly fade away to nothing. That could be a life-altering moment. It’s just not possible to elevate the experience of a trick online to that of one that happens in person. The medium is limited that way.

Imagine the internet didn’t exist. I come up to you one day and say, “Hey, I have this new way for you to beam your magic into people’s homes.”

Sounds great!

“It’s somewhat impersonal, however, because you’re doing it for an audience of, potentially, millions of people.”

Oh, that’s alright. I don’t change my delivery and patter regardless of who I’m performing for.

“Also, they can watch the trick over and over.”

Oh, that’s not good. Doesn’t that go against a fundamental rule of magic?

“They can even pause it, rewind, and play it in slow-motion.”

Uh-oh.

“And there’s a place they can go to discuss how the trick is done with every other person in the world.”

Are you kidding me? Where is this place they can go? I pray that it requires at least some effort on their part to get to it.

“Oh, no, no. It’s about an inch away from where they’re watching you perform.”

What!? That sounds like a terrible medium for performing magic!

EXACTLY.

The traditional style of performance and presentation doesn’t work on the internet. And the people who have big followings performing magic online understand this. That’s why they’re not presenting magic in the contexts we normally would and with the same reverence for secrets that was ingrained in most of us who perform in the real world.

Don’t get me wrong, I would love it if there was no exposure of magic online. I wish secrets couldn’t be found with a simple google search. I wish the experience of seeing a magic trick was something that was rare and not something that everyone could call up at any time they want with a device that’s in their pocket. But that’s not how it is. And the secret to happiness in life is to focus your efforts on how to best navigate the terrain in front of you, not spending your time wishing the terrain was different.

That’s why my magic has followed the trajectory it has these past years. As I’ve written about on this site and even more-so in the books. Slowing tricks down, burying effects in layers of presentation, putting some burden on the spectator, creating something more immersive and personal makes the tricks unlike anything the person can see online. Most of the techniques I use wouldn’t even work online. That’s part of the reason why I use them. I want people to have a different experience than they would sitting at their computer. And the beauty of social magic is that you can slowly cultivate an audience who wants that too—an audience who is interested in more than secrets.

The Impression That I Get

When you use an impression pad in a routine. How do you make it seem like an everyday notepad?

Im guessing its something you already use to make notes in your day to day life. Maybe the pad is on one side and notes on the other. Is it something you carry with you in general? Or more specifically for a certain planned routine?

Also if you are planning on using it for a future something, do you consciously use it as a notepad beforehand and let people see you use it? —JC

Here is what it would look like if I used an impression pad with you in a social situation.

We’d be having a conversation. I’d suggest we try something out. You’d think of a word or whatever. I’d ask you if you have anything to write on. You’d likely say no. I’d dig in my bag a bit and pull out regular small spiral notebook.

I’d open it up to the first blank page and have you write down what you’re thinking, tear out the sheet, close the notebook and set it aside. That’s it.

I’m as concerned about overly justifying something as I am about not justifying it. I think both are equally suspicious. I think having a small notepad in my computer bag is not something that needs justification. That doesn’t seem unusual to me. So no, I don’t really go out of my way to make the notepad seem “normal.”

Now, if I was just carrying it around in my pocket, then I might feel like I needed some more justification as to why I had it on me. Not that carrying around a notebook is completely unheard of. But in an era of cellphones that you can use to make notes and record voice memos, it’s a little odd that you would give up your limited pocket space for a notebook and pen.

So, for me, it makes more sense to keep an impression pad in my bag, in a drawer in my house, or maybe in the glove compartment of my car. When it’s in one of those places I can choose to use it spontaneously. If I have a specific trick I want to use with an impression pad, then I will plan it so that my target audience is in the location that is near the pad. I won’t bring the pad to them if they’re somewhere where it doesn’t make sense.

This is a general concept in amateur magic. When you’re a professional, you bring your props to the show. When you’re an amateur, you bring your show to the props. Where does a notepad feel not out of place? That’s where you should arrange for your performance to occur.

The next question I’ll get is, “What impression pad do you use.”

Believe it or not, I make my own with a charcoal stick. It takes ten seconds.

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I played around a lot with many of the commercially released impression pads. They’re all more or less fine, and they’re good if you need to read the impression immediately. But that’s less of a concern for the amateur performer. In fact, I generally don’t want to take the pad back right after they write something.

The limitations of this version of an impression pad have pushed me to use it in more “long form” performances. And because of that, I think my usage of the pad has become much more deceptive.

Consider the two major issues performers have with impression pads:

  1. Justifying why the person has to write down what they’re thinking of

  2. Getting the peek in an invisible manner

It can be difficult to justify why they’re writing something down if the trick is completed in a couple minutes. But if you’re doing a long-form trick—in the style I enjoy performing—then maybe they write it down to later burn the paper with the word on it, or rip it up and flush it, or feed it to a goat, or mail it to someone, or sleep with it under their pillow.

And since you’re not immediately finishing the trick, you may have minutes, hours, or even days to get a proper peek from the notebook. The longer performance allows for more rationales you can use for writing something down and more opportunity to get the impression from the pad. So it fixes both issues one might have with the impression pad.

My most used trick with an impression pad is to have someone write something down and then I figure out what they wrote. Ok, I know that doesn’t sound that interesting. But consider the difference between the trick as short-form vs. long-form trick.

Short-form - The person writes something down on the pad. I take the pad back. Then I tell them what they wrote down.

In a short-form performance, the pad is in play for a significant part of the interaction, so it’s not a surprise that it could draw some scrutiny. Especially with me taking it directly after they wrote something on it.

Long-form - The person writes something down on the pad while I’m on the other side of the room. They rip out the page and toss the pad aside. I tell them to fold up the page and put it in their pocket. “By the end of the night, I will figure out what that word is. Don’t fight me on it, but also don’t let the word slip. Actually, the first thing I want you to do is recite the alphabet for me.” Blah, blah, blah. You see, I’m already moving on to something not “pad related.” The pad is outside of the purview of the experience almost immediately.

As the night goes on and I engage the person with a few more processes or questions designed to tease out the word they’re thinking, the memory of the pad will fade even further into the background.

Yes, at some point in the evening, I will need to be alone with that pad for a couple seconds, but it shouldn’t be that hard to find an opportunity for that. And when I do eventually reveal the word, the pad will have been in play for less than 1% of the time since the effect started. In all likelihood it will be mostly forgotten. And that’s the ultimate goal for any impression pad based effect.

Dustings #29

2020 Supporters should have received an email yesterday to see if they want to sign up for 2021. If you’re a supporter and didn’t get the email, check your spam, and if it’s not there, let me know.


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Joshua Jay has an online show on March 3rd. You can buy tickets for it here if that’s where your life is at.

I’m not bringing this up to plug the show, but rather to make a promise to Josh. You see, whenever Josh does anything, I get a bunch of emails sent to me with people poking fun at him with jokes and bad photoshops. I want Josh to know that what you see below is the type of low-energy ball-busting that I won’t permit on my site.

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Show some respect to Josh, you jerks.


In Eric Jones’ Masterclass on Vanishing Inc, he continually referred to playing cards as “pasteboards.” I’m not a fan of this terminology. I think it’s supposed to sound fancier and shame dummies like me who just call them “cards.” But when you break it down, it’s really the most artless way to describe playing cards. If you asked the biggest moron at the playing card factory what they were doing, he’d be like:

“Well… we’re using a bunch of paste here… and we’re gluing paper together to make little—you know—little boards.”

And what do you call them?

“Uhm… hmmm… Paper-Pastey-Things? No…that’s not good… how about, Pasteboards?”

So pasteboards is actually the dumb way to refer to them. If Eric is going to use the term “pasteboards,” then I insist he keep up this overly-literal object terminology and—instead of saying he does “coin magic”—he should say, “I do magic with Metal Roundies.”

(If anyone wants some free advertising for their online lecture, just sincerely refer to coins at some point as “metal roundies” and I will happily plug your product on this site for free.)


I have zero business sense. I’ve lucked into a successful formula for keeping this site going, but that was through a unique set of circumstances that happened to fall into place. Not due to any savvy business acumen on my part.

So this probably isn’t good business advice, but tell me why this wouldn’t work. Penguin has their live lectures and Vanishing Inc has their Masterclasses. Imagine one of them decided to call their service Penguin Prime or Vanishing Prime and you got the monthly videos and free priority shipping on orders. Doesn’t it seem like if one of those companies did that:

  1. A bunch more people would sign up for the monthly subscription.

  2. People like me, who split their magic purchase around somewhat randomly between Penguin, Vanishing Inc., would now channel the majority of their purchases through the one shop that was offering the free priority shipping.

  3. People would end up purchasing more frequently to take advantage of the added service they’re getting with their monthly subscription.

And I says specifically “priority” shipping because, while both companies do have a free shipping option now, it’s this weird janky-ass shipping which sometimes take just a few days and other times you get the sense they put your package on a retarded donkey and just pointed him in your general direction.

I don’t know. Maybe it’s a bad idea. I’m sure they’ve probably run the numbers on this sort of thing. It just seems like a win-win situation. I’m sort of surprised none of the big online shops (that I know of) have incentives in place to get you to buy the magic you can get from anywhere, from them. You know? Perhaps there’s some détente in place to not try and mess around too much with prices and/or perks so they don’t have to get into some sort battle where they’re undercutting and outdoing each other. As I said, I know nothing about business.


Magical Transformations #2

My favorite part of working on the books is seeing my bad, clunky visual ideas executed beautifully.

Here is my first sketch for the most recent book cover and the preliminary sketch and final version created by Stasia Burrington.

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Zoom Magic for the Amateur Magician

It’s been interesting to see the way magic has changed since the start of the pandemic. In the days after the lockdowns started, I was doing a series of posts on this site about “Magic in the Time of Coronavirus.” Not long after that, professional magicians all over the world were reconfiguring their shows and thinking of ways they could not only continue to work in this new paradigm, but even take advantage of the opportunities presented from performing virtually rather than in person. A whole new crop of tricks popped up that would only work virtually. That’s pretty industrious of us as a community. I mean, I don’t really keep up with other performance arts in the same way, but were jugglers so quick to adapt? Did mimes take advantage of the limitations of the Zoom medium in order to be more convincing? Were they like, “Shit… I just had a great idea. I think I could actually put myself in a real glass box and no one would be able to tell. They’d just think I was really good at miming."

A lot of the advice that has come out for virtual performances over the past year has been aimed at the professional; things like how to light yourself and mic yourself and structure your show. But that sort of advice is counterproductive for the amateur who (generally) would want an online performance to feel unique and spontaneous, not planned and scripted.

For the professional performer, an online show is meant to be thought of as an “online show.” But for the amateur performer, that’s not what an online performance should feel like. Ideally the “online” nature of what they’re seeing would feel like it wasn’t a choice, it just happened that’s where this is playing out. This is advice not necessarily for pandemic-era performing, but also for any time you want to do something over Zoom going forward.

To make a video chat (or phone, or text) performance feel more organic, it should be predicated on one of these factors.

Urgency: For some reason or other, you need to show someone this thing now. It can’t wait until the next time you see that person in the flesh. You’ve had some sort of sudden insight, or you’re up against a time constraint, and you need to show this to someone immediately.

Distance: You need to show something to this particular person, but they live so far away that it’s not practical to wait until the next time you see them in person.

Convenience: You’re already on a video chat with someone and the idea of showing them a trick comes up naturally in conversation. Ideally they bring up the idea (perhaps based on something that you’ve put in the frame to hook them into a performance)

Consider these three transitions into an online magic performance:

Urgency - “Hey, I know it’s late, but I just had this idea come to me and I need to try it out while it’s still fresh. Are you able to hop on Zoom for a minute?”

Distance - “Hey, I was wondering. Are you coming to New York anytime soon?... No? Damn. I had this super vivid dream about you last night. It felt almost… prophetic in some way. I wanted to try something. Hopefully next time we see each other I’ll remember the details. Actually… are you able to hop on Zoom for a minute?”

Convenience - “Okay, great meeting. I’ll get you those figures by Thursday… huh? What’s hanging on the wall behind me? Oh… that? Oh, it’s nothing. It’s part of this thing I’m working on, but I doubt it’s really going to work. Actually… do you have a minute to try something?”

Now compare those to sending someone this text message:

“Hey. Will you get on Zoom so I can show you a magic trick?”

Do you feel how limp that is? There is nothing propelling you into the performance. Not only is it a graceless way to get into a trick, but with no other rationale behind the performance, there’s a good chance they might feel like this is a trick that must be done over video chat. 

Whereas if you’re already on video chat and they bring up the idea of you showing them something, or if you imply you want to show it to them in person but your schedules just won’t allow it, or something like that, then it’s probably not going to have the feel of a webcam-only trick.

My final piece of advice for video chat magic is to not bother with a trick you can do in person. Save that and do it for that person in real life someday. You are given the gift of being able to frame the spectator’s field of vision, and the gift of static angles, and the gift of off-screen assistants, and the gift of a less clear visual image, and the gift of using unexaminable objects with impunity. Take advantage of those gifts. I feel a trick loses at least 50% of its power when performed over video chat compared to when it’s performed in person. So if you have a trick that’s really great in person, you’re sacrificing it for a reaction that will max out at “pretty good” over video chat. It’s a waste. Instead focus on tricks that would be impossible or very difficult to pull off in real life.