Mailbag #165

A note to supporters who got yesterday’s Keepers #3. The first item I mention in that issue is—at the time of this post—half price. It doesn’t say that on the sales page, but if you add it to your cart it will show it as 50% off.


I have a question related to the idea of forcing multiple cards rather than just one (as shared here: https://www.thejerx.com/blog/2026/2/17/a-revelation-pro-tip)

Do you think this also applies if the multiple cards are obviously related to each other? 

If you force the four aces, or a royal flush for example. Does that feel like forcing “one thing” in the same way that forcing one card does. Or does it still benefit from forcing multiple items —SW

That's a good question.

While this wasn't part of our testing, I would think the answer is yes.

This is based on my experience with something like Spectator Cuts to the Aces or Chad Long's Shuffling Lesson. The best reactions I've had with these methodologies is when I don't force four of a kind.

Do I think people perceive these types of things as "forces"? No. But there is something like an inherent inevitability to this kind of climax that can feel a bit too clean.

You can feel it yourself. Think of doing a Shuffle-Bored style trick where cards are shuffled and mixed face-up and face-down. In the end, it's revealed the face-down cards are all diamonds. And your prediction says, "All the face-down cards will be diamonds."

Now compare that to a standard Shuffle-Bored where the face-down cards are a mixture of all sorts of different cards. That you could have predicted that seems much more impossible—even though, mathematically, it's all the same.

I think it's also about how the magic moment unfolds. Turn over two aces on top of two piles and people already know what's going to be on top of the third and fourth pile. There's no surprise with those last cards, so the trajectory of their response diminishes over the climax. Whereas if you turn over four random cards, you have unresolved tension that you can ratchet up as you conclude the trick—with one unexpected climactic moment when you reveal the prediction or revelation.

It all depends, of course, on the trick and the premise. But generally I'd say a procedure that forces a known group is weaker than one that forces a seemingly random group, even if the person doesn't perceive the procedure as a "force."


Do you have any experience with magnetic coin detectors? I have a routine in mind but have never played with these and was wondering if you had a recommendation. —OR

I can recommend Sixth Sense by Hugo Shelley if you can find one anywhere. I've had one for at least a decade and it still works perfectly fine.

I also have Flux by ProMystic. But that conked out on me after maybe six uses, so it's hard to recommend—although ProMystic is usually noted for their quality. I just got a lemon in this case.

The Goblin from Lewis Le Val is another intriguing option. It's not a device, it's an app on your phone. I don't have it, so I can't comment on whether it's any good, but it might be something to look into.


Good lord. I just found your site and love what I’ve seen so far, but where do I start? —TD

Well, I would say start from the beginning if you want to get the whole story. Otherwise you can just jump around.

There are three fundamental concepts that currently guide my magic that have evolved from writing this site. This month I will be doing a post on each. So even if you just read those you’ll have a good base of knowledge to go forward (or back).


Good point about speed. On a related note, I nicknamed the sudden burst of speed that many magicians (including me sometimes) do when performing a secret move as the 'scared sprint'.

I notice it most when skipping through magic videos to find a certain trick. Even if the technique is flawlessly done by an expert, you can usually still tell when the move is, as their pace suddenly quickens e.g. diving their hand into a pocket to load a palmed card into a wallet.—OM

Tempo is one of the biggest tells in magic. I’m tempted to only perform tricks that would still fool at half speed. That might be extreme, but it gives you a lovely buffer to know that you never have to rush for a trick to be fooling.

This isn't, like, some sort of esoteric concept that I'm harping on, but only because I spend so much time thinking about and performing magic. This is a fundamental issue with laypeople when they watch magic. "He's going too fast. I just can't follow what's happening."

When I was a teenager, I used to do a coins across routine that used the Han Ping Chien move. If you know that, then you know it's a lot of tossing the coins around and slapping them to the table. It's a very kinetic move. The routine fooled people, but also didn't look "magical" in the least. It looked like someone who was dexterously juggling the coins in his hands in a way that gave the illusion they went from hand to hand. At that age, I was too dumb to know the difference. If people couldn't follow exactly what I was doing, I considered that a success.

These days, I wouldn't bother with a trick like that. Trying to make people feel like they've seen something magical while rushing through moves is embarrassing for both of us. I'm trying to make someone feel something impossible happened…but then I'm being cagey with the way I present it to them? That doesn’t work.

If I say, "I bought a bag of broccoli florets for dinner," and I flash you the bag quickly, you probably believe me, even if I actually showed you a bag of peas.

But if I say, "I won the Oscar for best actor," and quickly flashed this…

you would be unconvinced because my claim—if true—is not the sort of thing I would be furtive about when presenting the evidence.

Similarly, speed is incompatible with the feeling of magic because it eliminates conviction, which is necessary for wonder.

"I know that top hat was empty, but then he pulled a bunny from it." That’s magical.

"I think the top hat was empty. I'm not 100% sure because he only flashed it. But it did look empty. Probably." That’s nothing.

Until March...

This is the final post of February. Regular posting will begin on Monday, March 2nd.

The next issue of Keepers will be sent to subscribers on Sunday, March 1st.


David E. writes:

I’ve never seen anything like the push for the Breakthrough System. It’s got a 15 page thread on the Magic Cafe and hasn’t even been released yet. It’s $125 for some downloads and that’s a “presale” price. And every mailing list I’m on seems to be pushing it: Daily Magician, Christian Grace, Mark Esldon, magicreview.org, Craig Petty, Lloyd Barnes and maybe more. What is going on with this thing? Do you feel left out?

No, I don't feel left out. Johannes (the trick's creator) asked if I would promote it on the site and I said I don't really do that. He then asked if he could sign up to advertise in the newsletter and I said no, and things kind of stalled after that. It probably didn't help that I sent him a link to me writing about another project of his where I said it was something you should only do if you want to seem like a "socially dysfunctional weirdo."

I think I often come off as unhelpful to people trying to market their stuff. 🤷‍♂️ I'm not trying to be. I just try to keep a guardrail up that prevents me from being influenced by people who offer me things for free. I want readers to know that if I'm talking up a product, it's because I'm genuinely using and liking it.

The Breakthrough System looks cool. I have no idea how it's done, and it seems like it'll fit in well with my Zero Carry thinking. So I'm sure I'll check it out eventually. Which means he really has nothing to gain by sending it to me.

As for the marketing blitz: I understand why people would be annoyed by this style of promotion, but I also understand what he's trying to do. He's trying to maximize pre-sales of a digital product that will likely get bootlegged the moment it's released. I can't blame him for that.

And a 15-page thread on the Cafe before something's even out? That's healthy for 2026. Years ago you'd regularly see 30 or 40-page threads for tricks that hadn't been released yet. And sometimes the tricks didn't even really exist. Those were the days.


I've always enjoyed the correspondence I receive from writing this site. It always gives me something to think about and often inspires future posts or things I want to try out in magic.

That being said, it can also be a little overwhelming. It probably averages about 15-20 emails a day, which is not exactly Henry Winkler during peak Happy Days level — [Fonz Gif] — but it's still a lot when the emails are frequently proposing new ideas or asking for an opinion on something. It's not like getting an email from my grandma saying, "Thinking of you!" that I can respond to with a simple, “Love you, Nana!” They're emails that require some thought even just to give a minimal response.

I used to feel somewhat bad about giving short responses to long emails. If someone writes me eight paragraphs and I respond with three sentences, that feels inadequate in some way—even though I know people understand the position I'm in.

Fortunately, Google has created a new feature in Gmail that solves this issue. It now gives you a proposed response that you can just send with one click.

Now, I would never use these responses because they’re frequently nonsensical, and even when they're not, they go beyond cursory to the point of being insulting. But what I appreciate about them is that they make me feel better about my own responses, even if they're just a few sentences. I could have really bitched out on it and had a robot write the whole thing for me.


This Week In Bad AI Marketing


Dear Magic Companies:

You can just write a Facebook post from your own fucking brain. You don't have to run everything through ChatGPT and end up with this gobbledygook.

"No drama. Just fast decisions."

What does that mean? Drama? There's no context in which I would ever assume "drama" because you sold 30 units of a magic trick at a place you went to sell magic tricks.

AI has taken a powerful rhetorical tool (antithesis) and reduced it to just: "It's not X. It's Y." And it uses it constantly. But because it's not a human living in the real world, it doesn't really understand the dynamics that make for a meaningful juxtaposition.

The issue is that AI is trained on a lot of marketing, SEO, and "conversion" writing. It's optimized for a persuasive rhythm, and then it just tries to fill in the blanks even if it has to use nonsense. "No drama. Just fast decisions."

Oh, okay.

"What's exciting is not only the sales. It's the conversations."

Oh! Exciting conversations! I wonder what they were? Did someone use their product to land a huge contract? Did a 12-year-old save up his paper route money to buy one? Did someone incorporate a PeekSmith into a trick they did to propose to his girlfriend?

No. The "exciting" conversations were:
"I'm upgrading my setup."
"I'm buying one for the first time."
"I'm refining my systems."

Oooooh… tell me more.

Look, goofballs, that's just three ways of saying "people are buying things."

AI doesn't know these conversations are inherently dull, so it doesn't know not to frame them as exciting.

"If peek devices are on your list, don't 'swing by later.' Later is unpredictable."

Later is unpredictable. Damn, bro… that's real deep.

This is another thing AI does constantly. It attempts a mic drop when it's holding a hairbrush. It wants to be profound, but it's impossible to be profound when the underlying message is: "We might sell out of our peek device." So you get this mismatch between the language and the actual intent, and it ends up sounding dopey.

I'm not just trying to point out every dumb flaw in this post. I'm trying to empower you. You can just write stuff as a human for other humans.

Offloading all your marketing to AI makes you sound generic and corny. And it undermines your ability to capitalize on the most compelling thing you have when promoting a product or your company, which is someone relating their lived experience.


Speaking of PeekSmith. I have one that I will be selling, along with a few other electronic devices (Synaptic, an Anverdi Mental Die, and maybe a couple of other things). All unused, and at least at a 30% discount. This is part of my attempt to move towards a more minimalistic magic collection.

If you’re interested, the information will be sent with the next Keepers magazine. Keep an eye out for it on the 1st and get in touch quick, as the things will go first-come, first-serve. Don’t wait for later because—as a wise man once said—”later is unpredictable.”


Byyeeeee! See you back here in March

Speed Kills

Today we're back to talking about the Carefree Philosophy when approaching magic.

This is related to yesterday's post where I talked about the issue with quick glances when peeking.

One of the basic tenets of this philosophy I'm working on is that speed is anti-carefree. In fact, I think speed is anti-magical.

Eliminating speed from your performances is one of the biggest levers you can pull to make things feel less like "tricks" and therefore, less dismissible.

Areas where speed kills magic:

Quick Glances - As discussed yesterday, this trait is almost a caricature of a suspicious individual. In casual performing situations, there is no excuse to be darting your eyes in different places. Even if they're not sure precisely what you're looking at or how you might be seeing something of importance, it comes off as sketchy and non-magical.

Quick Actions - "The coins are going to magically travel from one hand to another."

Okay, fine. But quick, awkward, jerky movements are completely incongruous with the notion that something magical is happening. We've come to accept these things because we've lost sight of the idea that we're supposed to be emulating doing something with no possible explanation. Real magic would never look like frantic hand movements.

I've gotten rid of anything in my repertoire that looks like sleight-of-hand. And quick, unusual movements are the tell-tale sign of that.

There's a huge difference between a trick that leaves someone thinking, "That was sleight-of-hand," and one that leaves them thinking, "It must have been sleight-of-hand, but I can't see how." And you get the latter by only doing sleight-based tricks that can be executed calmly and casually.

Quick Pacing - A quickly paced effect will often come off as:

  1. Confusing or

  2. Overly rehearsed

Both of these things kill the feeling of magic.

That's not to say you can't be hyped up with what you're showing them: "Holy shit! Check this out. Look, look, look." That's fine. Enthusiasm feels human. What I'm talking about is a quickly paced routine made up of several magic moments. That's going to come off as your little routine that you put together for the Boy Scouts or something. Not a true moment of mystery.

Rushed Decisions - "Name the first flower that comes to your mind when I snap my fingers. <SNAP> A rose? Amazingly, I have a rose for you right here."

There are magicians who do stuff like this and think it's fooling. It's not.

In fact, any selection procedure that feels rushed will always lead to the effect coming off as more trick than miracle. This is the issue with the Classic Force. Or rushed Equivoque procedures.

If I was trying to show you something amazing that worked with "any" thought of flower, chosen card, selected object, etc., the last thing I would do is rush you through that selection process, because that would completely undermine the demonstration.


A misinterpretation of what I'm suggesting with the Carefree Philosophy is that you should just do easy tricks in a chill manner. That's not what it's about. It's about removing tightness and tension from your performances, so what they're seeing feels like this unreal moment that's living in a natural interaction, not "just a trick."

Speed is one of the big sources of tension that permeates magic. But it's also something that's pretty easy to identify and avoid. Unfortunately, there are a lot of tricks that rely on it, so it limits your options in some ways to eliminate them. But it’s worth it. My repertoire has only gotten stronger and more impossible seeming since I've worked to flush those tricks out.

What Your Creepiness Reveals About Peeking

I've been trying to express how to peek information for years now. But I think I've finally found the perfect analogy.

Ask a woman in your life; they will confirm this. Hell, we actually have women who go to magic conventions now; they'll confirm it too. In fact, they probably had to deal with this a bunch while at the last convention they went to.

Men think they can get away with this.

You can’t. They know.

You'd actually be better off just staring straight at her chest. "Oh my god, that necklace is incredible. What's the story behind that? It's so eye-catching!" (This works best if they’re actually wearing a necklace.)

This furtive glance nonsense isn't fooling anyone. There must be something in our genetic code that spots it immediately. In fact, the quicker you look, the more obvious it is. If I'm talking to someone and they stare off a little over my shoulder or something for an extended period of time, it can seem like they're processing what I'm saying. But if they quickly glance over my shoulder and back, then I know they're actively looking at something.

This is instinctual. But magicians act like they don't understand. "I'll do the Center Tear and look at the information real quickly while I tear it!" But everyone notices the quick glance at the paper. Rapid, darting eye movements grab our attention and are almost universally associated with shifty, suspicious activity. "Hmmm… good point," says the magician. "Oh, I know! I'll look at it really REALLY quickly!"

This is how fucking dumb we are.

I've already written the general rules of getting a peek here, so I won't reiterate them in this post.

But the thing to keep in mind is that the card, the drawing, or the piece of writing is a "hot" object. It's suspect. So if your peek is built on a quick glance (suspicious) towards a hot object (suspect), an audience will almost certainly see through that, even if they don't know precisely how you saw the information.

Next time you're crafting a peek, think of every woman rolling their eyes when you “quickly” glance at their cleavage and remember this post.

[Note: In order to make my points more accessible to the average magician, I will be rewriting every post from the past decade of this site using analogies based on how women are weirded out by your creepiness.]

A Revelation Pro-Tip

I received an email last week from a guy who used to help with the testing we were doing in the late 2010s. He reminded me of something we learned back then that you may find useful.

When we spread a deck for people and had them select a card, and then revealed that card on the back of the magician's shirt, almost everyone—when asked to explain how it might have been done—said the card was forced. (Not everyone used that word, but they expressed a similar idea, saying something like, "You made me pick that card.")

When we did a selection procedure that happened in the spectator's hands, we eliminated the "force”/”you made me pick it" explanation by about half. That's real progress.

But when we used a selection procedure that forced more than one card, the "force" explanation was almost fully eliminated. (Under 10%, from what I remember.)

Why?

My theory is this: for the non-magician, the idea of "forcing" a card is something you do mechanically during the selection of one card. That's their concept of forcing.

When they do a procedure that produces 2–5 cards, I don't think that jibes with their understanding of what a force is.

If I show you a card on the back of my shirt and it's the card you chose, the easy answer is that I made you pick that card.

But if I show you the back of my shirt and it has a poker hand on it, and it matches the five cards you just cut to, then "he made me pick those cards" is a much less easy answer. It's sort of its own impossibility.

Think of something like the Creepy Kid Card Revelation. If it was just a drawing of one card, then it's easy to wave off as, "He made me pick that card somehow." But when it's a string of four cards, the force explanation feels much less satisfying.

So that's the tip. When you have a revelation you like, ask yourself: Can I make it a reveal of multiple cards? If so, it's going to be much less easily dismissible.

(As for the type of procedure I'm talking about, think: "Gemini Twins," "Directed Verdict," "Shuffling Lesson," "Shuffle-Bored," etc.)

Mailbag #164

Is AI going to destroy magic? With AI now able to generate convincing photos, videos, voices, predictions, is there a point where technology just flattens the mystery out of magic? I see so many videos online where I don’t know if what I’m seeing is real or not. I don’t see how magic thrives in this environment—IS

AI will destroy some magic. It will destroy magic online. But that was already destroyed, really. We haven't had magic online for a few years. We have exposure videos. The performers have to expose the trick. If they don't, people will just say, "That's AI" or "That's video editing." So the internet is dead as a platform for actual magic, but it's kinda been that way for a while.

Television is similarly dead. Will we ever see a Copperfield-style magic special again? (And by a "Copperfield-style" show, I don't mean Epstein in the front row clapping vigorously, I mean a large-scale magic special with pre-recorded tricks and illusions.) I kind of doubt it. Maybe if it was broadcast live you could generate some excitement.

But for those of us performing socially, I think the advent of AI content only helps us.

Why?

Think of 2010 (for example). At that time, the internet was a tool to expand human connection. You could talk to your friends all around the world. You could meet new people. Discover new communities. When you watched a video on YouTube, you knew you were getting to know a real person somewhere out there.

As the internet becomes more inhuman AI slop, it's becoming less useful as a source for connection.

An interactive, cooperative, human experience (which is what social magic is at its best) therefore becomes more valuable. It offers a type of connection that is now less accessible to us than it was 10 years ago when the internet was pervasive, but still mostly human.

Will there be some people who will be fully happy watching AI videos and jacking off to their AI girlfriend? Yeah, sure. But those aren’t the people I want to perform for anyway. The people I want to perform for are the ones who are actively seeking out human interactions. And the more artificial the online world becomes, the more that group will appreciate the experiences we can offer.


This is quite the take. —AS

If Yigal Mesika can sue Craig Petty, then you definitely have a case against Magicfish and the Genii Forum for this shit.—MW

[UPDATE: Looks like the content this question refers to has been scrubbed. But you can still follow along without the link.]

I'll save you a click. On the Genii Forum they're talking about Equivoque.

Someone linked to this post of mine as a style of Equivoque that they like.

Which garnered this response from "Magicfish."

Are we suppose to ignore the profane, vile allusion to explicit violent sexual self harm? Or is this part of what makes it your favourite? This - as well as his well documented other pedophilic, mysoginistic [sic], racist aggression have no place in entertaining the general public with magic. Shame on you for sharing it here.

What could he possibly be talking about? you ask.

Well, in the linked post on Equivoque, I talk about doing a Russian Roulette routine with one upright dildo in a series of paper bags that you plop your bare ass on one-by-one: Russian Poo-lette.

This is what he was referring to as "explicit violent sexual self harm."

So… wait… is he making a joke?

No, he's just a fucking imbecile trying to smear the site and reaching for whatever words feel dramatic enough.

You, dear reader, would probably hesitate before describing an obvious joke as a “vile allusion to explicit violent sexual self harm.” You might worry that anyone who actually read the post would conclude you lacked basic discernment. That’s because you have at least one functioning synapse in your brain.

To be clear, it doesn't seem like he has an issue if one were to put a spike through their hand. That's fine. But god forbid you put a dildo in your ass. That's SELF HARM. I'm guessing he would be shocked to learn millions of people "harm" themselves in this manner every day. And they manage to even derive some sick pleasure from it! I've heard of some people "harming" themselves in this way multiple times a night! Those poor tortured souls!

He follows this up by mentioning my "well documented other pedophilic, mysoginistic [sic], racist aggression."

Okay, sure.

Pedophilic? This one is almost refreshing. I’m more accustomed to criticism for spending too much time exposing pedophiles on this site. Is he suggesting I am one? Or that I’m too aggressive toward them? When an accusation is built entirely from bullshit, it’s hard to tell.

Mysoginistic [sic]? There are incels, like Magicfish, who have so little experience with women—and have such a distorted view of them—that they're completely incapable of understanding a fun, light-hearted, sexual relationship between adults. They fully don't understand flirting and banter. They don't have a healthy view of sex, so they see anything related to it as dirty and denigrating.

So if I write about a romantic encounter or hooking up with someone, the Magicfishes of the world assume there must have been something unseemly about it. They just don't have experiences with women where they didn’t feel unwanted or like the aggressor, so they can’t picture a playful interaction based on mutual attraction.

Similarly, if I parody a dumb chauvinist, he misses the parody. What we see as absurd, he sees as something uncomfortably close to his own worldview. So he lashes out thinking he’s a hero and not realizing he’s telling on himself for not recognizing the ridiculousness of what I’m saying.

It's okay. I don't expect a guy who removed the "gyn" from misogynist to have a great understanding of women.

Racist? This is where it fully collapses. You could say to yourself, "Well, Andy does occasionally talk shit about pedophiles. And I have read some posts where he talks about women." So you could maybe at least distort things I've said in your head to fit his interpretation. But the racist thing is pure invention.

To be fair, in my old blog I did go after racists. But I don't think he's distorting things I wrote 23 years ago. More likely, he simply added a third buzzword for dramatic symmetry.

That said, no, I won't be setting up a GoFundMe for my legal fees. Yes, it's blatant defamation. But whatever. It doesn’t really bother me.

As nice as it is when I hear of someone in magic that I respect who likes the site, I may like it even more when I hear about someone who doesn't like it and they turn out to be a total dullard.

In addition to not seeming super robust intellectually, he seems emotionally fragile too. "Shame on you for sharing it here." He says about someone sharing a link he willfully followed to a site he doesn’t like. Relax dude, it's going to be okay.

How could I, in good conscience, sue someone this delicate? I’d worry he might get overly distressed and commit some… self harm.

Dustings #141


For those on The Juxe mailing list, the next mix will be coming this weekend (including my Album of the Year for 2025).


Yigal Mesika’s top three most impressive tricks:

3. Electric Touch
2. Spider Pen
1. Making Craig Petty a sympathetic figure.

I don't know if Yigal Mesika is making a Legal Mistake-a (see what I did there?) or not. I don't know if Craig's video here constitutes slander or libel. Don't give a shit either. I do know that Yigal ends up looking like a bitch in this situation.

You need to get the courts involved? You can't win a battle of public opinion against Craig Petty?? Half of the magic community hates him. And the other half… also kind of hates him. If you’re in the right, there should be no issue winning this fight man-to-man. Resorting to legal action in this situation is a bad look.


I’m not 100% convinced, but I’m fairly certain this trick doesn’t pass the Green Grass Test.

It just feels like it complicates the handling. And I’m not convinced the metaphor works as well with this version.

“Just like Bob and Therea here, these two cards are now sort-of one, misaligned, and a bit awkward.”


Here’s a video from Chris G on how to handle the Damsel Cull Force when you’re in a situation where you can’t just spread the deck. For example, this would allow you to do it off a spectator’s outstretched hand.


I got an email this morning that found it odd I hadn’t written about the Epstein list, “given your crusade against child molesters.”

I didn’t realize having an issue with magicians who were convicted of sex crimes was a “crusade” exactly. It seems like it’s the default position any normal human would have.

The implication was that maybe I was protecting Copperfield. He wrote:

“You have a daily magic blog and haven't mentioned this at all, as far as I can tell. The elephant in the room hasn't vanished.”

Let me set things straight for any other dunces who don’t get it...

Yes, I have a daily magic blog.

This blog isn’t called “Current Events In Magic: Your Source for Magic News.” I don’t give a shit about famous magicians. I don’t watch other magicians. I don’t even particularly like magic other than the very narrow scope in which I present it to the people in my life.

“Buh, buh, but you always post about magicians convicted of sex crimes!” Yes, I know. But not because I like to, or because it’s “newsworthy.” I do it because—unbelievably—no real magic organization tracks it. And I think there should be some record of these offenses online. Especially since a lot of these guys go right back into performing for children the moment they can. But it’s not a subject I’m looking for more opportunities to write about.

And now you’re asking me to cover something there are 436,000 results for online?

I don’t think you need me for this one; you’ve all got this covered. Congrats, you finally give a shit if the magician involved is famous enough.