The New Jerx!

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Hey, everyone. So I have some big news to share. As the announcement video above explains, after almost six years as an independent magic blog, the Jerx has been acquired by Vanishing Inc., and is now part of the VI family.

Josh and Andi have a lot of ideas for the future of this site and I’m really excited to see where they take it.

That’s not to say I won’t be involved going forward. I’ll still be here, mainly in a behind-the-scenes capacity. I will still have a monthly post here, but in the future the site is going to rely primarily on user-submitted content and funny memes found on facebook.

In July this site will be going behind a paywall. It will be just $15 a month to read the site (and the archives) or $150 for the year. Or you can have access to it with the Vanishing Inc+ plan which is only $70/month and includes Masterclass: Live; Vanishing Inc.’s Showtime; free shipping; and Vanishing Inc. Presents, The Jerx, A Magic Humor Blog™.

(This is a separate fee from the supporter fee paid a couple months ago. The rewards package for that is still set to be released in 2022. The book that will be coming out at that point will be called Magic is Fun. It’s a collection of essays Josh wrote for his local IBM ring when he was 8.)

As was mentioned in the video, the Vanishing Inc team is going to be going into the archives and deleting any posts with curse words or sexual innuendo, so if you’re interested in any of those posts you should go and make a copy of them for your own records. I understand why Josh and Andi want to make this a “family friendly” site, and I look forward to the challenge of working within those confines. (The truth is, dirty words are a crutch. As some critics of this site have said in the past, I only use them for “shock value.”)

And, as a commercial entity, it doesn’t make sense to have posts that are too critical of other magicians or their products, so those posts will be removed as well. As Josh repeatedly said during our negotiations, “It’s fun to be funny without making fun!” He wants that to be our “guiding principle” for the site.

I know some details about the future schedule for the site, but not everything has been finalized yet. I know my posts will appear here on the first Thursday of every month. So check in then to hear from me.

On Fridays, there will be a new feature called, Josh’s Joke Book, which Josh describes as, “A silly celebration of japes and guffaws to tickle you ribs and your brain. My ‘joke book’ will shine a spotlight on humor in and out of magic, and will feature some of my favorite comic voices of all time. From Cosby to Garfield!”

So that sounds fun.

On Wednesdays, Andi will take the reins with his column, “Things I Should Have Said.” Here’s how Andi describes it: “Things I Should Have Said is going to be a column that will include excerpts from my notebooks of clever comebacks and devastating heckler stoppers that I thought of well after the incidents that inspired them occurred. Whether dealing with a jerky spectator, an angry spouse, or a group of teens making fun of you on a bus, you’ll never again be at a loss for words because you’re flustered or crying too hard to put together a sentence. These clever retorts will allow you to turn your Sad Losses into GladWins!” Andi says he has material to fill this column for “at least the next decade.”

Just so you know, I no longer have access to the inner workings of the site itself. I will write my posts in email and send them to VI to upload them onto the site. If there’s a link that doesn’t work or something like that, please contact the Vanishing Inc staff to get it fixed.

Don’t expect much to change with the look of the site. One of the great things about going into business with Josh and Andi is that they’ve assured me the VI partnership will be as unobtrusive as possible. This site won’t just be some lame marketing tool for Vanishing Inc. I think they may end up putting a small banner ad in the sidebar, but beyond that, the aesthetic of the site should remain the same. Which I really appreciate.

There you have it! A new age begins for The Jerx. It’s been great running this site as a one-man operation for six years. But it’s also exhausting to be the sole content creator for the site, the newsletters, and the books. So I’m really happy with this deal I’ve cut with Vanishing Inc. I can’t wait to see where the site goes next and I’m proud to have a 2% stake in The New Jerx.

Taking a Personal Day

Hey there. I don’t like to do this, but I’m going to have to push today’s post to tomorrow. I have something kind of big in the works that’s going to be keeping me a little busy today, and rather than rush something out to you, I’m just going to delay it until tomorrow. See you then.

For those who need their daily fix, here is a dumb post from my old blog where I pretend to get worked up about the trick, Any Card at Any Number.

Shining the Spotlight of Truth (From April 2005)

The Magic Cafe used to have a great section called Sweet and Sour where people could complain about magicians or magic dealers that had done them wrong. Brooks got rid of it because his advertisers were like, "What the fuck?" and Brooks caved.

But where does one go when he wants to complain? Well, I can't speak for you, but I go here because it's my own damn site. And let me tell you...I am livid! I was duped! I was scammed!

I recently purchased Volume Six of this Alan Ackerman’s DVD set specifically so I could perform "Any Card At Any Number." What a great sounding effect! I can't wait to perform it! I gleefully thought to myself.

Boy was I wrong.

Dreadfully, dreadfully, wrong.

I admit it, I got taken for a ride.

Any card at any number? Hmmm, not quite. Just try and perform this effect with the number 6.5 or -40 for instance. Doesn't work so hot, does it Mr. Ackerman? Or should I say: Mr. Ack-conman.

Oh, and it really should say any playing card. Like, for instance, say you wanted to perform the trick Library Card At 112—well brother, you're fucked.

Please join my campaign to rename all effects called Any Card at Any Number to Any Playing Card In A Standard Deck Of Anglo-American Playing Cards (Not Including the Jokers) At Any Whole Number Between One and Fifty-Two Inclusive.

It's time we fight for some honesty in magic ads.

Tricks to Present With Distraction

Could you talk about the tricks you perform in the Distracted Artist Style?

Also do you do any tricks when you are paying for something at a shop like a bill change? —CE

I’ll take these in reverse order, because the second question is easier. No, I don’t do anything when paying for something at the store. Honestly, if I was working as a cashier, I probably would like someone to break up the monotony of the day with a quick magic trick. But while I’d like it, I’d also probably think that person was a little thirsty for attention. And I’d rather not come off that way.

We don’t think about this much as magicians, but I can tell you from talking to normal people that they feel there is a transactional nature to magic: I will do something amazing and you will give me a response. I feel it’s awkward to rope someone into that transaction who didn’t ask for it.

That is, in fact, one of the benefits of the Distracted Artist style of performing. You can perform magic for strangers without putting them in a position where they feel they have to acknowledge how clever or incredible you are. They are released from that obligation. It’s magic that happens on the periphery. It’s not something you do for someone. It’s something you’re either doing for yourself or something you don’t even realize you’re doing at all.

That said, what types of tricks would best fit in this style? What types of tricks are most likely to seem like they’re “just happening”?

I think the answer is:

  • Vanishes

  • Levitations

  • Animation/Telekinesis

In a more fantastical version of the world, these are the sorts of things that I think could “just happen” or at least they could happen without much thought on the part of the magician. Making something appear feels more like it would take concentrated effort. But those three things above feel (to me) like you might just do them without thinking (assuming you had such abilities).

Here are the tricks I do most from those categories:

Vanish - Vanishing Napkin - This is probably my most performed trick ever. It’s become second nature. I do it even if no one is around. Whenever I’m eating or drinking something and have a paper napkin, I will ball it up at the end and vanish it. (Just a false transfer and a ditch) This is the small-scale, environmentally friendly magic I would likely perform in real life if I had low-level magic abilities.

Levitation - Floating Hoodie String (Calen Morelli) - This comes from Calen’s Penguin lecture. I am someone who once, while driving home from work, tied my hoodie strings together absentmindedly and I didn’t really notice it until I was turning into my neighborhood and I realized I had tied them together through one of the spaces in my steering wheel. And when I tried to turn the wheel I couldn’t because the way the strings were tied prevented it from turning. I had to lower my head down so it was even with the dashboard so I had the slack necessary to turn the wheel enough. I almost drove off the road. This would have definitely been in the top .1% of dumbest ways to die.

My point being, distractedly playing with my hoodie strings is very natural for me. So this trick fits perfectly with that predilection and my casual fashion sense.

Animation - Forklift (Geoff Williams) - This is off his Miracles for Mortals DVD and it’s a way to make a fork move on the table. I’ve always liked this animation because the fork moves while you’re not moving. So it doesn’t look the fork is connected to you and you’re just dragging it along.

Those previous two tricks use the same gimmick which is very easy to carry with me unobtrusively, so that’s why they get a lot of play.

There are other tricks I’ll do if I’m carrying the necessary prop or gimmick with me (which maybe I’ll get into in a future post) but those three above are probably at the top of my list. And I think the broad categories of levitations, vanishes, and animations are probably a good place to start when looking for effects to use in the Distracted Artist style.

A Magic Lesson From the Bible

I’ve been reading the bible this year. Have you read this thing before? It’s wild, dude. I decided to read it because I was thinking about some of the old biblical stories and I wanted to hear more about them. Like I wanted to know more about Noah and the ark. Noah builds the ark and takes on two of every animal and then god floods the entire world, killing every animal and human not on the ark. That’s a crazy ass story, I thought. I need to read the full version.

So I get the bible and I start reading and… that is the full version. That’s all there is to the story. God gets mad and kills every living thing and the story about this is two paragraphs long. It’s truly bananas. If the bible moved at a breakneck speed, I might cut it some slack. But there is a lot of super dull parts in there too. There are books of the bible devoted to just a bunch of boring rules. “Here’s what you do if you touch a person with a sore.” “Here’s what to do if your animal falls in a hole.” I was not expecting all the rules and for god to be so chatty as he is in the old testament.

Regardless of that, I did find one thing so far that struck me as relevant to magic. It’s in the book of Mark and it happens right after Jesus has miraculously fed 5000 people until the point they were sated with just five loaves of bread and two fish.

Immediately Jesus made his disciples get into the boat and go on ahead of him to Bethsaida, while he dismissed the crowd. After leaving them, he went up on a mountainside to pray.

Later that night, the boat was in the middle of the lake, and he was alone on land. He saw the disciples straining at the oars, because the wind was against them. Shortly before dawn he went out to them, walking on the lake. He was about to pass by them, but when they saw him walking on the lake, they thought he was a ghost. They cried out, because they all saw him and were terrified.

Immediately he spoke to them and said, “Take courage! It is I. Don’t be afraid.” Then he climbed into the boat with them, and the wind died down. They were completely amazed, for they had not understood about the loaves; their hearts were hardened.

They “had not understood about the loaves.” When he fed 5000 people with almost no food, they just didn’t get it. Only when they see him walking on water do they really wrap their heads around the fact that he can perform miracles. These people were already his disciples, and yet the thing with the loaves was too much for them to comprehend.

This happens way more than you would think with magic. When you first meet someone, you need to gently break them down with your tricks. You want small miracles and/or simple plots. If the effect is too complicated, their brain doesn’t process it like you would want. And if it’s too strong (and it’s the first thing they’ve seen) they’ll find some way to block it out. Bob Farmer was the first magician I heard express this. He said, “You can't start with a really good trick—the audience will not be up to speed and they won't get it.” He’s right.

I’m not quite sure why this is, but I have a few theories:

  1. You’re doing something too far removed from the “magic tricks” they’re used to, so they’re not prepared to process it the way they would need to in order to really understand the impossibility.

  2. If there’s too many moving parts to the trick, there’s more for them to “track.” And therefore there’s more for them to feel like they might have missed. If you have a “big” effect where a lot of things are coming together at the end, it’s easy for them to think they didn’t know to be tuned into some particular thing early on and thus for them to feel like they just “missed” something that would make this all understandable. Like those disciples with the fish and the loaves. “Wait… Jesus is still feeding them? What happened? Was there a loaf delivery? Did someone catch more fish? What did I miss here?”

  3. Being fooled requires being vulnerable. If this is the first thing they’ve seen you perform and they don’t know you that well, they’re not going to open themselves up to being super fooled. They’re going to be guarded. Once they’re comfortable with you and they know you’re not trying to make them look dumb or make yourself look cool, they will be more willing to give themselves over to the experience.

It’s probably some combination of these factors. All I know is, when I look back on the tricks that didn’t “hit” with people, it’s almost always been an issue of a trick being “too much” for the moment.

When you start performing for someone new, especially in a one-on-one situation, I think it’s best to think of it as a seduction. When you meet someone you’re interested in romantically, your first move isn’t to tell them to strap in to your fuck-swing. No, you build up to that. Now, you may build up to that over the course of a year or over the course of a night, but either way there’s almost always going to be some type of progression.

These days, if the fact that I do magic comes up with someone new, the first thing I’ll show them is usually something quick, visual, unobtrusive, and seemingly impromptu. Something visual with some change or a ring. Or maybe moving a fork on the tale with my mind, or something like that. Once that seed has been planted, I can allow them to pursue me into greater depths of magic. So if the fork moves and they’re like, “Wait! What? Show me something else.” I can be like, “Ah, I don’t really… I don’t have anything on me. That fork thing is just an old trick I learned as a kid. The stuff I’m doing these days is a little weirder.” I can then gauge their interest based on that statement and if they seem like they’re on board I can say, “Actually, you’d probably be good for something I’ve been working on. With your dance background you probably have a good sense of your own physicality.” Or whatever. I take something I know about them and indicate why that would be a good trait for this thing I’m working on. Then I transition into something a little more personal and a little stranger, but I still don’t push the envelope too much. In future meetups I will take things a little further and mix-up the sort of effects I show them. After a few interactions, I find people are generally acclimated to seeing magic from me and I can do pretty much any sort of trick I want at that point.

Keep this in mind, most people have never seen close-up magic. If they have, there’s a good chance it hasn’t been that good. Maybe it’s a 3/10. You don’t need to come in with a 10/10 trick. If you come in with a 5/10, you will have something that is significantly better than they have ever seen before. So the instinct to hit them with the strongest magic you have right from the start is unnecessary, and probably counterproductive.

Start with something solid, but simple, and build off that.

Unless you can do something as straightforward and impossible as walking on water, then go ahead and get you that messiah clout.

Jesus (Colorized)

Jesus (Colorized)

The Penguin Magic Monthly Interview That Wasn't: Part 1

About a year ago, the guys who do the Penguin Magic Monthly magazine asked if I would do an interview for a future issue. My response was “probably.” So they put in the effort to come up with a bunch of questions for me and sent them to me a month or so later. In that time, something had changed and I no longer wanted to do the interview. After seeing the questions, I couldn’t think of a way of answering them in a manner that wouldn’t seem to be inviting more people to visit the site, which hasn’t been my goal for a long time now. And while it would be one thing to answer the questions for people who know the site and like the site, answering them for a general audience felt strange to me. Sort of in the way you’d be comfortable telling your friends a funny story about your day, but if someone said, “Write up that story and let’s put it in Reader’s Digest,” you’d think, That doesn’t seem like a good idea.

But, I figured, why let these questions go to waste? So, over the course of a few posts, I’m going to answer the 20 questions they sent me. I encourage you to print these answers out and staple them into the pages of a recent copy of Penguin Magic Monthly. Then you can read the answers as they were intended to be read.

Who are you?

Roland Rutherford von Pringles.

Is there anything, in particular, you credit to helping make your blog such a popular one among magicians?

There are three things that make the site popular:

  1. It’s really good.

  2. I staked out a few different areas that no one else was really writing about, specifically: performing as an amateur in casual/social situations; testing magic; extra-presentational techniques; and long-form, immersive magic.

  3. I’m very consistent. I’ve posted on a regular schedule for almost six years now. That allows the site to be something people incorporate into their schedule; whether that means coming here daily, weekly, or monthly. And when you combine that consistency with a strong tone and somewhat idiosyncratic style of writing, it can feel to the readers that they “know” me, even if they don’t know my name and face. (My name is Roland Rutherford von Pringles. And this is my face…)

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At times you post some rather controversial things, usually in some sort of joke. Are you intending to be controversial and stir things up, or is this simply an outlet for jokes that might not have a home anywhere else?

I don’t intentionally post things that are controversial. I just post the truth. Should women be doing magic? NO. They should be baking. Magic is for men. Do jews run the Hot Rod industry? Yes, of course. Is it “offensive” to say that? I don’t know. Are facts offensive?

In all seriousness, no, I’m not ever trying to “stir things up.”

Some people have an issue with the language I use, but I only use the same type of language most adults in my social circle use.

And while some of my opinions might be “controversial,” I’m never courting controversy. If someone writes to me to say, “I disagree with you about ______,” my response is just like, “Okay.” I don’t really care too much if people disagree with me.

Some magicians really love card magic, some hate it. You perform magic with everything imaginable, but I have never seen you shy away from a card trick. What do you look for in a card trick that will elevate it from just becoming “another card trick”?

If you want people to think you’re manifesting some real powers, then you should avoid card tricks. But that’s not what I want them to think. I want people to just see me as “someone with an interest in magic.” And then I want to build off the lack of expectations that phrase generates. Sometimes you’ll hear magicians say that if you pull out a deck of cards the spectator will have some preconceived notion of what you’re going to do. They’ll just assume you’re like their “Uncle Bob” who also does card tricks. I think that’s a blessing. Magic is judged based on the expectations they come in with. If their expectations are pretty low, then you only need to do a solid trick in order to really blow them away. It doesn’t need to be the greatest trick in the world (in fact, that’s probably a bad place to start).

To keep it from seeming like “just another card trick,” the important thing is to mix up the variables around the trick. Most spectators don’t recognize the minor differences between tricks. They see in broad strokes. “Cards changed,” “Cards moved around,” “I selected a card and he found it.” Similarly, if you don’t know anything about the trumpet, you likely wouldn’t really be able to differentiate between trumpet songs except in the broadest terms. “That was a happy song,” “That was a slow song,” “That sounded kind of bluesy.” For you to see it as something more than “just another trumpet song,” you either need to become really well versed in the trumpet. Or the song needs to be placed into different contexts. “That trumpet song the guy was playing in the park.” “That trumpet song our nephew asked us to listen to while he practiced.” “That trumpet song you fucked my brains out to.”

Similarly, mixing up the context you perform a card trick in will make it seem like not “just another card trick.” Examples of “mixing up the context” in which you perform are all over this site.

In recent years you have really steered hard into what you term Social Magic. Was there a defining moment that caused this, or was it a gradual realization?

It was really just a clarification of something I started talking about at the beginning of this site: the difference between amateur and professional magic. I would talk about things that—in my experience—didn’t benefit the amateur performer, like tightly scripted presentations and routining together a bunch of different effects. These sorts of things were almost universally praised in the magic literature, and my point was that these things were alienating and awkward when hanging out with friends and family.

But then I would get emails from people who would say, “I’m not a professional, but I like to put on a formal show for my family and friends, so I disagree that these things are bad for the amateur.” And at first I thought “What a nerd.” But the more I thought of it, the more I realized that this was true for a lot of people who practiced magic. They weren’t pros, but they chose to perform like they were, with scripts and canned jokes and sitting at a table with a close-up mat and all that. That’s not my scene, but if that’s what you want to do, knock yourself out.

So, to clarify the distinction I was making, I started using the terms casual/social in contrast to formal/professional. “Casual/Social” was really a more accurate description of the types of performing I was thinking of when I was thinking of “amateur” performing.

My movement towards this style was something that came slowly over many years. When I was younger I spent a lot of time learning magic but rarely performed. One day—maybe 20 years ago—I decided I wanted to perform for friends more regularly. At first I felt very awkward. So I began to strip away the show-offy elements and the things that made it feel like a “performance.” Then I was left with just the trick. And that might amaze people, but it wouldn’t really stick with them. So then I started looking for ways to incorporate tricks into an interaction in ways that felt more casual, chatty, and normal than just halting an interaction to show someone a trick. Overtime that’s grown into the style that I’m known for here.

You have referred to your retirement plan as being: Step One: Write the best magic book ever. Step Two: Sell a relatively small amount of them. Step Three: Hang onto some copies. Step Four: Wait forty years for the magic world to recognize my genius.

It seems to me like the magic world has recognized your “genius” and your books are some of the most sought after in magic literature. What’s the current status of your retirement plan?

Step One: Success

Step Two: Success

Steph Three: Here’s where I screwed up. I printed about a dozen extra copies of the first book. But I couldn’t hold onto them. I felt bad saying “no” to someone when they’d ask if they could buy a copy, knowing I had extra copies. So I sold them and they’re gone. I have one copy of my own, and that’s it. This is true of all the books. I get emails a couple times a week from people asking if I can dive into some secret stash of books to sell them a copy. There is no stash. And none of the books are ever being reprinted. (Other than an expanded hardcover reprint of the Amateur at the Kitchen Table. Which wasn’t a book I ever said would be a limited printing.)

Business-wise, I definitely could monetize this site and the work I produce in a better way. But I’m prioritizing simplicity over money here. The system I’ve set up allows me to sell-out of my books in a couple of days, a year in advance, with zero advertising. That’s so much more appealing to me than to have to hustle and be a salesman. And I know I’m the envy of anyone who has self-published a magic book and now has a garage filled with boxes of books they’re constantly trying to offload.

Step Four: There is no step four anymore. Instead, my new retirement plans is that I will reach out to my supporters 40 years from now and remind them of how nice it was for me to maintain the value of their investment by limiting the number of books and never reprinting them. And then I’ll ask them if they’ll let me sleep on their couch and feed me for a month. I will rotate from house to house, supporter to supporter, until I die.

Luggage Tags, Logical vs. Arbitrary, and Meta-Presentations

Do you have any suggestions on a presentation for the card to luggage tag trick called Venture? I know you don’t want to be counted on as the guy who comes up with routines for commercially released tricks but I’ve had great success with your handling for Summit and I wanted to pick your brain on this trick too. Is it too arbitrary to make a card go to a luggage tag? —JB

This is a good thing to consider. The dumbest magicians I know are the ones who say things like: “Why does the bill go into the lemon? It doesn’t matter! It’s magic. We’re magicians and we do the impossible. That’s all that matters.”

That type of thinking is so goddamn stupid and led to centuries of linking rings and cups and balls and egg bags and other demonstration of meaningless impossibilities. That in turn led to the public perception of magic as something trivial.

Saying, “I’m a magician. I do the impossible. That’s all that matters,” is like saying, “I’m a baker. I put things in ovens. That’s all that matters.” No. That’s not all the matters. The end product is supposed to taste good.

Here’s something to consider in the area of arbitrariness and logic when doing the impossible. In the early days of the magic focus group testing I helped conduct in NYC we did a brief test of this. It’s something I’d like to try again on a broader scale. (I think we did it with only ten people originally. Before this site existed, if we were getting results that seemed definitive after a handful of people, we didn’t really feel the need to continue on, because it was something we were only doing for our own edification.) What we did was a vanishing/reappearing ring trick two different ways. The first way was that we vanished the ring and had it reappear in a ring box. The second way was that we vanished the ring and had it reappear in a mint tin. The effect is essentially the same: Ring disappears, reappears in some sort of box that was isolated from the proceedings. The method used was identical for the tricks. The presentation was the same. The only difference was that in one case the ring reappeared in a ring box (a logical location for a ring) and in the other it reappeared in a mint tin (an arbitrary location for a ring).

On average, the people who saw the ring go to the ring box rated the effect something like 50% higher than those who saw it go to the mint tin. Now, in fairness, if we tried it again on a larger scale, the difference might not be that pronounced. But I’m fairly certain it would still be significant.

Ideally you don’t want magic to feel like a bunch of random elements jammed together with something impossible happening along the way.

By this reasoning, you might argue that the best card to impossible location should be card to card box, because that’s the most “logical” place for a card to be. But I don’t think that would be true. While the card box is logical, it’s not novel. And novelty is also a big factor in strong, memorable card magic (card magic specifically, because most other types of magic are novel on their own). So, ideally, you’d want something novel and logical.

Is a luggage tag novel? Yes. Logical? No. So what do you do?

Well, you could force a connection by having someone select a card and write down their ideal travel destination on the card, and then have it disappear and reappear in the luggage tag. I don’t love it, but it sort of works. You’re tying the card and the place it will reappear together presentationally, which is good. And for most performers/audiences, that’s probably enough. But it still doesn’t explain why you’re bothering to make a card go to a luggage tag.

Maybe there is no good reason for this. But here is how I would handle it. I would use a meta-presentation. That is, I would use a presentation about magic tricks. This is a very powerful way to make almost any trick “logical.”

Think of it this way, if I make your bill go into a lemon, that’s a very arbitrary bit of impossibility. But if I tell you about this magic trick called Bill to Lemon and how it’s a classic and you can see a bunch of versions on youtube. And I tell you how it’s normally done. “The only way to do it is, of course, to have a duplicate bill. You’ll see versions where the person signs the bill, but that person is in on the trick. They’ve already signed another bill previously that was put in the lemon. They just cut a slit in the back of the lemon and never show you that side.”

Of course, this isn’t true. You can do Bill to Lemon without a slit in the lemon and with a borrowed signed bill. But I’m using these supposed limitations of the trick to create a meta-presentation. So now when I talk about how I came up with my own version to try and fool some master magician so I can gain entrance into some secret society blah, blah, blah… well, now there is nothing arbitrary about making the bill appear in the lemon. Now it’s this traditional thing that I am replicating for this person because I need to “try it out.”

So here’s how I might use a “meta-presentation” for this card-to-luggage-tag trick. This is not for everyone because it takes a one-minute trick and makes it a ten-minute trick, but it’s the sort of thing I like.

First, I’d ask my friend for some help with something. Then I’d give them a little “background” on what I was doing. “So there’s this classic trick called Card to Box…,” and I’d go on to tell them a little about it and perform it for them. The method I use would be a bad method, for the purposes of exposure. So I’d use a crappy type of convoluted force and a duplicate card that was already in the box. Before you shit your pants about “exposure,” realize that I’d only be exposing things people already understand—bad forces and duplicate cards.

“That’s the standard version,” I’d say. “But I’ve been working on improving it little by little for the past few years. And I think it’s ready to test out. Here,” I’d say, spreading the deck face-up on the table, “take any card you like.” They would take a card and I would have them sign it on the face.

“Now, you’re going to choose a box. Having it go to the card box is a little dull. I want to choose the location it goes to at random.”

At this point, I would introduce a “perfectly normal” list of different types of “boxes” on my phone that I had created for the purposes of this trick. (That would be the Digital Force Bag app.) This list would contain anything “box-like” that might be found in the home: Cereal box, Kleenex box, dresser drawer, box of raisins, toilet tank, kitchen cupboard, jewelry box, etc. They would choose a random number and find that the “box” they’d chosen was “suitcase.”

“Okay, let’s give that a shot.” I’d put the card back in the deck and shuffle it, apparently losing the card in the deck (really keeping it on top). I’d do some action to supposedly make the card vanish. “With any luck it should be in my suitcase.”

We’d go to my room, pull out my suitcase from under my bed. I’d open it up and find it was empty. “Damn.” I’d spread through the deck. “What the?… Well, it’s not here.” I’d look around the general area for it. “Did I get close? Shit, did it go back to the card box? That would be annoy— wait!” I’d notice the tag and then pull out their signed card. “Dang-it! So close.” I’d act a little frustrated. “That’s still pretty good, but not quite what I was going for.”

Depending how the luggage tag gets loaded, I might do this instead. I might have the luggage tag sitting loosely inside the suitcase, along with a sock, and a lint roller or something like that. The deck is in my left hand. We open the suitcase, I pull out the objects in the suitcase with my right hand (luggage tag first-—loading it) and place them in my left hand, as if looking for the card under those items. I’d toss the items back in the empty suitcase when I didn’t find anything. I’d put the deck in my back pocket so I could free my hands to look in the various pockets inside the luggage. “Damn,” I’d say, commenting on my apparent failure. Then I’d look around the suitcase to see if I got close. I’d look back in, pick up the sock and turn it inside out to see if anything is inside. Then I’d notice the luggage tag and—with empty hands—pick it up and “notice” the card inside.

You might say it doesn’t make sense for a luggage tag to be inside the suitcase, but that doesn’t seem that weird to me. Maybe it was never used. Or maybe I had taken it off for some other reason and tossed it inside. But if you feel it’s weird you could keep it on the outside of the suitcase and load it when you’re pulling the suitcase out.

Again, this is a very particular style of performance (long-form/meandering/casual) that’s not for every performer. But I could see myself doing it. If you want something more direct using a similar methodology, it would probably make more sense to use this version of the effect which is a confabulation style trick where their travel information appears inside the luggage tag. (Although that version has some negative reviews in regards to doing the trick with the tag on the actual luggage.)

Alternatively, if you wanted to add some logic and novelty to the card version, offer to show someone a trick at the airport while you’re waiting for your luggage on the carousel. If you time it well so the card apparently disappears right when your luggage spins around to you, that would be pretty cool. But that’s probably more of a theoretically good idea for this prop. Unless you’re someone who travels a lot with a partner and you check your luggage and you have spectacular luck and timing, I doubt it’s worth it to buy this trick in order to pursue that idea.

Dustings #32

A lot of people didn’t believe me when I came out as Mac King. Despite the fact there was video evidence of me saying I’m him (I mean, that I’m me). Yes, that video was posted directly after I came out as being Derren Brown, so maybe it was confusing. But I was clearly lying about being Derren Brown and telling the truth about being Mac King. Didn’t you learn anything about spotting lies from my tv specials? Sorry… I mean, didn’t you learn anything about spotting lies from Derren Brown’s TV specials? That’s a Derren Brown topic. Micro-expressions and what not. That’s something Derren would cover. Not me, Mac King. (I’m not Derren pretending to be Mac. Promise.)

Anyway, you will soon have further proof of who I am. Watch my appearance on Fool Us tonight where I will be performing a trick I posted here many years ago. If I’ve accomplished nothing else, at least when someone goes back to watch season 7 of Fool Us, they will find that episode 24 is entitled, “The Magic Toilet.” My legacy is now secure.

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I received quite a few emails about Wednesday’s post. A number of people wrote in with different ideas about how to do the coin trick I described in that post and other ways of using temperature to find an object.

In my opinion, if you want to do that coin trick, or something similar, your best bet is to get Grab Bag by Rick Lax (which is Penguin’s updated instructions for a Jay Sankey idea). That’s a much better method to use than anything with heat or cold. You can do it with genuinely borrowed change. The spectator can handle the coins There’s no time pressure to get things done before the temperature of an object changes. And it’s 100% certain.

You could even re-enact the NBA draft, no freezing required. Get a bunch of tiny envelopes and have the spectator write the “NY Knicks” on a card inside one of them. It would be adorable.

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This video showed up, somewhat randomly, in my youtube recommendations. I’ve seen David Williamson perform in front of magicians before, and it’s always entertaining. But seeing him in front of a real audience and dealing with multiple kids is as impressive a performance as I’ve ever seen.

This makes me want to get married, have a kid, and raise them to the age of 7, so I can take them on a Disney cruise and watch Dave manhandle them. It’s so enjoyable.


The last time I prefaced an idea by saying, “I don’t have any business sense,” a magic company ended up implementing it just a few weeks later. So I’m going to try and use that power in a more self-serving manner.

I don’t have any business sense, but if I owned a magic company, I would create an account on the site for the most popular magic blogger and I would automatically feed all our magic downloads we release into that account. It would cost my magic company essentially nothing and there would be the potential benefit that this blogger—magic’s most handsome and influential taste-maker—would be more likely to mention a product on the site or in his newsletter just due to the simple fact that he had access to it. Sure, it probably wouldn’t pay off very often (since he doesn’t have a history of mentioning things he’s gotten for free on the site). But what’s the downside?

And, I don’t have any business sense, but shouldn’t all people selling magic send the most popular magic blogger $500 a month so he doesn’t trash their products? That seems like it would be a good business for said magic blogger. Sort of like a mafia protection racket. “Sure would be a shame if someone were to post about how lame your new trick is, and how the same effect could be achieved using a piece of double-sided tape. Yep. A darn shame.”

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Great Moments in Magic Advertising

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“Inside its container”? Rubik’s Cubes don’t have containers. And if they did, they probably wouldn’t be twice the size of the cube. And it’s even less likely that they’d say “Cube Magic” around the rim.

And what does it mean to say something is “disarmed”? Apparently it means it was turned into M&Ms? That’s what I was lead to believe by this ad, at least. And then I feel like a total fucking idiot when I met this guy last weekend who had two hooks for hands and I learned he lost everything from his elbows down when he got blown away attempting to disarm a roadside IED in Iraq. “Does that mean you didn’t get to enjoy any of those tasty chocolate treats?” I said, stupidly. (Well, I now realize it was stupid.) “They’re so good. They melt in your mouth, not your hands…Although I guess that’s not such a concern for you now.” I muttered, realizing—halfway through—that there was something wrong about what I was saying by the look on his face. So I go home and look it up and—whaddya know—”disarming” something doesn’t mean to turn it into M&Ms. So now I look like a jerk to this guy. Thanks a lot, Gustavo Raley!

By the way, if you really want to do a Rubik’s to Candy type of effect, there’s a truly lovely version here.

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I can’t comment on the trick itself, because I don’t own it. But it looks great at the very least.


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