Uglying Effects

When you do a well-polished, lovingly-structured effect for people in social situations, they can’t help but picture you practicing this and refining it before you show it to them. You, sitting in front of a mirror, counting coins into a little brass box doesn’t make them think “mystery” and “wonder.” It makes them think, “dork” and “no prom date.”

Frequently, one of the strongest things you can do for a trick is to ugly it up.

I’ve hit on this a lot in the past when talking about patter. If your story is too smooth, it comes off as rehearsed. And that’s not helpful if you’re trying to create a feeling of “we don’t know what’s going to happen next.”

But it goes beyond patter. That feeling of things being too “clean” can be baked into the structure of a trick as well.

Today I’m going to show you a specific example of how I messed up the structure of a trick I liked to make it markedly more powerful for social situations.

You’re going to need a few minutes to watch a video to understand this, so if you’re at work or mid-funeral or something, circle back later.

The trick is called The Pink Lotus, and it comes from the Charms Deck project by Nikolas Mavresis & David Jonathan. You can see the performance on the product page for the effect (third video) or watch it below.


The trick uses a deck of good luck charm cards and a few bad luck cards.

In the original handling, the deck is cut at the beginning. Then five good luck charms are mixed with five bad luck charms. The spectator separates the cards face-down, and it’s revealed they’ve separated the good luck charms from the bad luck charms. Then we reveal the card they cut to earlier is actually spelled out by the imagery on the good luck cards.

It’s a strong reveal, but structurally the trick is a little too “tidy” for it to come off as anything other than, “this is how it was always going to play out,” which undermines the strength of the effect in my opinion.

Here’s how I uglied it up for social performances.

The setup

The “LOTUS” spelling cards are face-down in the box. On top of them, five bad luck cards face-up. Then the rest of the deck above that.

I bring out the deck and remove everything above the bad luck stack.

I show it to be a deck of good luck charms. And explain how it’s designed as a deck that allows you to find a good luck charm for yourself and then test it to see if it really works.

I start by forcing the Lotus card on them. This can be done through an extended procedure or just by having them touch a card. Instead of waiting to the end to reveal this card, I reveal it up front. I give it a purpose. We are going to test if this is a genuine lucky charm for them.

“Okay, so you were drawn to the Lotus. Now the next step is to test this. We need five other random cards. It doesn’t matter what they are. Just touch any five.”

I have them touch any five cards, which I strip out and place on top of the deck (still face down).

“We’re also going to use five bad luck cards.”

I dump the cards from the box onto the deck face-up, which secretly brings the LOTUS stack into play under the bad luck cards.

I show the bad luck charms, describe them quickly, then flash the five good luck charms they “chose” as well. I don’t bother to explain each one because my attitude is that it doesn’t matter what they are. This prevents the notion of a switch coming to them, since I don’t seem to even care what those cards are.

I “mix-up” the good and bad luck cards and we test their chosen card (the Lotus) by seeing how “lucky” they are at separating the good cards from the bad cards while they rest their hand on the Lotus card. At the end, it’s revealed they separated them perfectly

“That’s crazy,” I say. “I’ve never had it work out that well. I’m going to take a picture of this”

I snap a photo of the layout.

And… that’s the end.

What has happened here? They were drawn to one good luck charm card. We tested it. And it proved to actually be lucky for them.

Story-wise, this is actually much simpler and more straightforward (and hence, stronger) than the original version. Story-wise we’re cleaner. It’s effect-wise where it’s going to get uglier and less structured in a moment.

TWO DAYS LATER

The original routine is a tidy little four-minute package.

What I’ve done is cleave it in two, left the climax dangling, and let it resolve itself days later.

It’s definitely a messier structure—“uglier” by design—but it’s also more powerful. And as a social performer, that’s the only metric that matters.

The original feels like a clever trick. But even if people don’t consciously recognize it, on some level it’s obvious that the only reason that card was cut to at the beginning was so you could show the other cards spell it at the end. It’s a neat moment. But it’s a very magic-trick-y logic and structure.

By uglying it up, that climax feels fully unplanned. It resonates as an aftershock of genuine weirdness or coincidence—the kind of thing people keep thinking about long after the moment.

And that’s the bigger point: the “prettiest” tricks are usually the easiest to dismiss. Their edges are too neat, too defined. People can pack them away in their minds as a harmless little puzzle.

Ugly tricks can be much harder to shake for people

A pretty trick is like your dog leaving one solid turd on the hardwood floor: something to deal with, but easy enough to scoop and forget. An ugly trick is more like doggy diarrhea smeared deep into the shag carpet. It lingers. It stays with you.

The Paper Gameboard: A Quinta Concept

When Demian Max wrote me about his Quinta Trainer which I posted last week, he also mentioned using The Pointer Principle (as explained in this trick) with Quinta.

I liked the idea, but really only thought it would be good for situations where you already have a deck of cards in play.

But after giving it more thought, I came up with this framing for Quinta.

It’s the most neatly constructed way to present the Quinta concept that I’ve ever come up with. All the “pieces” make sense, nothing has to be justified, and everything seems to be under the spectator’s control. And it’s fully impromptu. (You will need to know Quinta for this to make complete sense.)

Here’s the general idea…

You ask for a sheet of paper and a pen.

You fold the paper and tear it into these pieces. (The letters are just there for reference. They’re not there in performance.)

Fold piece B in half the long way, and ask them to tear out a little paper doll human from it.

While they do that, you write the potential options for the selection procedure on pieces D, E, F, G and H, the force object on piece D, which is the slightly larger corner piece (exaggerated in the image above). Place those face-down on the table.

When they’re done, give them piece A and tell them to crumple it into a ball.

While they do that, draw an arrow on piece C, pointing towards the rough edge.

When they’re done, ask them to mix up the smaller pieces face-down on the table. After they’re mixed, place them in a straight line, with the force piece (obvious because it’s the larger corner piece) in the force position.

Now you explain everything.

“Okay, what we’ve done is made a little gameboard here. These pieces are the spaces you can land on. This little man is your game piece. This arrow is the spinner. And this ball is one of those big 50-sided dice. We’ll use the die to determine how many spaces you move, and the spinner to decide which side you start on.”

Have them roll the ball and tell you what number they imagine they rolled.

You now know where they need to start from.

“This arrow doesn’t really spin, of course, so I’ll just turn it over and rotate it a few times….”

Turn the arrow face-down and rotate it a few times, stopping with the untorn-edge facing the end you need to start the counting from.

“Now it’s up to you. Do you want to turn the paper over to the left or to the right. Wherever the arrow ends up pointing is the side we’ll start from.”

Due to Paul Harris’ Pointer Anomaly, it doesn’t matter which way the arrow is turned over.

You now take the game piece and set it on the first piece on that end or just outside of it, depending on what you need.

Verify the number and then count, using the game piece, to that position on the gameboard and it will be the force outcome.

You can, and probably should, emphasize that they mixed up the pieces, “rolled” the number, and determined which side to start from.

You’ll need to find the broader presentation for this yourself. This works great with Phill Smith’s Nameless Example patter in the Quinta Ebook. Or you can use it to force the one good option in a sea of bad. Or the one bad option in a sea of good.

You don’t need to be doing a presentation based on “games” for this to make sense. Ultimately, this can be seen as just a more fun and “random” way to select one of five possibilities. So whatever your premise is, you can potentially fit this version of the force in it. It is, of course, a rather leisurely way to force one in five items. So the pacing would be a more important consideration than whether the “game” concept is thematically consistent with the rest of the trick.

The value of the Paper Gameboard presentation is in these elements:

  1. That it stretches out the selection procedure (which is usually what I want).

  2. That it turns that procedure into a more recognizable process (counting along a game board is something people have done since they were three).

  3. That it makes the process more interactive and fun than just naming a number. The paperdoll they tear out is frequently an abomination and good for a laugh by itself.

  4. That it adds more randomization elements.

  5. That it’s fully impromptu.

  6. That it smooths out the Quinta “rough spots.” (How you count and which end you start on.)

Baseline Magic

One of the questions I get most often is:

“I like this trick a lot. The reactions have been so-so. How do I make it stronger?”

And then they’ll link me to some Tenyo-esque nonsense or some garbage where you draw a stickman on a card and he jumps around to different cards or something like that.

Here’s the thing, you can’t take every goofball magic trick that appeals to the 13-year-old in you and make it some overwhelming mystery.

The good news is: you don’t have to.

It’s fine to have stuff in your repertoire that are just obvious “magic tricks.”

In fact, I recommend it.

My overarching narrative is that I’m “into magic.” As part of that interest, I’ve gone down some bizarre paths, explored unusual techniques, and wandered into subjects only loosely connected to magic. That’s the true(ish) story behind my interest in magic and the more obscure concepts that I’ve learned about.

But my narrative never suggests I gave up on standard tricks. Showing someone a straightforward effect doesn’t undermine the more unreal or immersive material I might share later.

And having part of my repertoire devoted to just regular “magic tricks” gives me something to perform when I don’t feel like doing anything substantial—or when I know the people I’m with wouldn’t appreciate the heavier material.

Plus it allows for interactions like this…

Them: Do you have any new tricks?

Me: Not really. I haven’t been focusing on magic much the past few weeks. I got sucked down this weird rabbit hole recently. Actually… can I try something with you?

This allows me to use basic/baseline magic they’ve seen from me in the past as a standard and springboard to present them with something stranger or more interesting.

I’ve always aimed to create presentations that work best as a contrast to standard magic. But most people don’t have a magician in their life. So it’s up to me to establish the baseline with fun, lightweight, maybe forgettable material—so that later I can come back and blow their minds.

This is not only a strong long-term way to share magic. It also means there’s room in your repertoire for anything you enjoy.

Mailbag #149

When you were starting to explore weird presentations, Presentations that are so over the top that they “self disclaim”… what helped you get used to keeping a straight face and treating it like a “fact” (inside the fiction)?

I find that depending on the premise, its very hard for me to always keep a straight face.

I have noticed i can keep a straight face if there is a “logic” that I can understand and follow. For example: if i imagine something, is it in my head or is it a window to another dimension? (To me this has a “logic”, even if its weird. The logic would be that if there are multiple dimensions that also means that whatever i imagine is necesarily happening in some other dimension… so imagining something could be just a window to it)

On the other hand lets say i dont have a logic that to me “makes sense”.
For example. Another idea im trying to play with: so there is this ritual that the CIA discovered when they were experimenting with remote viewing. The problem with it was the middle step of this ritual involved palm reading the targets. So they planted multiple gypsy agents that could “offer” palm readings to the targets they wanted to spy on. Obviously it wasnt a real palm read, but it acted as a bridge…(Unless i actually say that this story is horseshit im actually not confortable keeping a straight face. I just end up laughing myself)

So, how do you keep a straight face when you are trying to have fun but also be convincing and not break the fiction for them? Even when they know its all made up. You dont actually want to be the one that takes them out of it.

It might just be too big of a jump for me right now. Maybe i just have to build to it more.
—JFC

Honestly, this never really came up for me. Mostly because I wasn’t following anyone else’s blueprint by reading about it on a blog. I was just doing what felt natural, so I wasn’t pushing myself past my comfort zone in that way.

It sounds to me like you have a hard time keeping a straight face when you can’t manage to fully buy-in to your presentation. It’s not like you’re just “so amused” that you’re compelled to laugh. It’s more like you’re lacking confidence in the premise and “breaking” is your way to lower the tension in that moment.

This is very common with magicians. They often do things “with a wink” or “with tongue in cheek” as a way to say, “Relax, I’m not taking this too seriously.”

It’s human nature to do that when we’re not fully confident. Playing it off like you’re just screwing around lowers the stakes. That’s why guys are usually more comfortable tossing out a corny pick-up line than walking up to a woman and saying, “I just had to say you look incredible in that dress.”

That being said, I think you have three options.

1. Filter it. Use your inability to keep a straight-face as a filtering system. If you don’t have the confidence in the premise to play it straight, then it just doesn’t make the cut for your repertoire.

2. Frame it. Explain early on in your presentation that the premise sounds ridiculous. “I can barely keep a straight face when I think about it. But apparently it’s true. Or, at least, there are a lot of people who believe it.” In this way, you’ve “framed” your inability to keep a straight face in the narrative of the presentation.

3. Sit in it. If you’re letting yourself smile or laugh as a sort of “escape-valve” to break the tension—as a way to say, ‘Don’t worry, I’m in on it too’—just realize you don’t need to do that, because magic has a built-in escape-valve: the climax of the trick.

Try to practice sitting in the tension at least until that point. Afterward, you can drop all the pretense and make it clear it was all bullshit. “Yeah, I was just messing around.” But train yourself to sit in the discomfort without needing to let them in on it at least until that point.


Re: The last item in this Creep Update

The venue (House of Magic) that hosts the SAM#4 and Jeff Carson is owned and operated by Marc Desouza who should know better, he's currently Vice President of the SAM and a multi time national award winner. Yes, the SAM that just months ago (May 2025) had a cover story about Youth Protection in Magic in their MUM magazine. 

The Theater (Smoke and Mirrors, inside the Venue is owned and operated by Danny Archer and Marty Martin). 

Those 3 plus former SAM president [Mike Miller] and Jeff Carson/Leach/Ron Geoffries used to run  "The East Coast Magic Spectacular" together. They are all close which is why Jeff continues to be welcome at SAM #4 events and that venue. I prefer to be anonymous but a google search will turn up those names all over the place together.—XX


Hmmm… okay. That sort of explains things. I was wondering why this essentially unkonwn performer was even being asked to lecture at this place, given his history.

Here’s that “history” courtesy of Philly Mag.

According to the indictment, he was accused of molesting a girl more than a dozen times, starting when she was 10. In that indictment, Leach was accused of “placing or rubbing his penis against her,” “having the victim touch his penis for the purpose of sexually arousing or sexually gratifying himself or to humiliate or degrade” her, “showing videotaped pornographic images of adults engaging in sexual behavior” to her, and “masturbating in view” of her. Because Carson pleaded guilty to a lesser charge, there was no trial and no judicial determination that those were the specific acts in which he had actually engaged.

But okay, I guess this clears things up. The people behind the scenes are buddies with the guy. So they’re cool with it.

Let’s just hope they’re not that cool with it.

I mean, the last theater that hosted Jeff Carson was this one…

Which was run by this guy…


Do you still do the focus group testing of magic tricks and moves and all of that? I’ve missed reading those posts. —CA

Yes and no.

The friends I started testing with years ago and I still get together a couple times a year. These days, most of that work is contracted testing for a performer we’ve been collaborating with.

Part of the reason you don’t see as much testing written up here is:

1. It’s really expensive.

Which I’m fine with, but also…

2. We’ve already tested most of the “big” questions that have a real impact on performance.

I don’t want to test stuff just to test stuff. I want results that either answer a fundamental question or give us data that’s broadly useful. Things like: which forces are most deceptive, whether audiences inherently understand invisible thread, if conditions should be stated or implied, whether props need to be examined, what triggers suspicion… those felt worth the time and financial investment.

But once the question becomes, “Does this specific move in this specific trick fool people?” the return on investment drops off.

All of that is to say, yes, the infrastructure to do the testing is still in place. We’re just waiting for the right questions to test.

Dustings #131

GLOMM Lodge #1 has finally been established. (See here for how the GLOMM Lodges started.)

Lodges are local chapters of the GLOMM. (See how to start your own chapter here.)

You might ask, “Are these real organizations?” Well, much like true love or Bigfoot, they’re as real as you want them to be. Do they have meetings and dues? Not as far as I know. Unless they want to. People are free to run their Lodges however they like.

We currently have four recognized branches:

GLOMM Lodge #1
West Lafayette, Indiana

GLOMM Lodge #2: The Mastodons
Melbourne, Australia

GLOMM Lodge #3: The Coyotes
Eugene, Oregon

GLOMM Lodge #4: The Otters
Sacramento, California

If you’re in one of those areas and want to “join,” let me know and I’ll connect you with the contact person for that branch.

GLOMM Lodge #1’s mascot is The Does

Doe? A deer? A female deer?

Yes. This name references West Lafayette’s white-tailed deer population.

It’s also a nod to the fact that Lodge #1 currently has two female members and one male, marking the first time in magic history that a magic organization organically had more women than men.

(Not counting the all-female groups that feel suspiciously like they were dreamed up by men to keep women out of the “real” clubs. You know, like the Brilliant Order Of Bewitching Sorceresses. Or the Koven of Illusionists, Thaumaturges, Conjurers, Heroines, Enchantresses & Necromancers, with their telling slogan: “Are you a woman in magic? You belong in the K.I.T.C.H.E.N.”)

Any men in the West Lafayette Lodge will be known as Gentleman Does.

But that doesn’t make any—

Zip it. The South Carolina women’s basketball team was the Lady Gamecocks. There’s precedent here. Plus, the Gentleman Does is a dope name.


From Demian Max:

I’ve updated the Quinta Trainer with some great suggestions:

  1. You can now adjust the difficulty by choosing the timing in Adaptive Settings.

  2. You can also use audio — someone says a number, and you need to identify which side to start from in Speak Number. This makes the training much closer to real-life conditions.

  3. And the best one: instead of clicking in three different places (left, right, basic, or bounce), now you just tap the side you start from — by clicking on 1 or 5 — with the new Fast Tap mode.


Look, I don’t promote my stuff here (or anywhere, for that matter). And I don’t encourage others to do so either.

But, that being said, if you have the Jerx App and you haven’t been using the Echo Sync trick, you’re missing out. I know if you already had the app when this dropped, it might feel like a “freebie” and easy to shrug off. But just imagine you paid $60 for it instead. It’s that strong.

For the past month, I was pairing it as a lead-in to Christian Grace’s excellent SAM app. But I had to stop because Echo Sync was consistently hitting just as hard, if not harder. At a certain point, it didn’t make sense to stack them.

When they can see themselves on video reading your mind, it’s incredibly strong.

The Jerx Impact Law

I don’t intend this site to become an anti-tech or anti-AI site, but it may become, more and more, a pro-genuine-human-interaction site.

That’s always kind of been the point since the beginning of the site. But as the world drifts further online, further depersonalized, and further disconnected, the impact of your magic will rise dramatically to the extent you can make it offline, personal and a source of connection between you and your audience. (See the concept of Front Porchers.)

The Jerx Impact Law

  • Magic shown directly to one individual is at least 10x more impactful than the same trick shown generally to a crowd.

  • Magic shown in person is at least 100x more impactful than the same trick seen online.

  • Put those together, and magic shown in person, for one specific person, is at least 1000x more impactful than the online version.

I’m not just throwing out a large number to make it sound impressive. If anything, I’m underestimating.

In fact, with the right presentation, you can take a trick that would be forgotten within 2 minutes if someone watched it online and make it a moment they will remember for years. That’s actually far greater than a 1000 to 1 impact.

Jason Ladanye has almost a million Instagram followers. He’s doing great for himself in that medium. Two months ago I met someone who told me he was a “big fan of Jason Ladanye.”

“I haven’t watched too much of his stuff,” I said. “What are some of his videos I should check out?”

He couldn’t name one. This “big fan” didn’t have a district memory of a single video. He didn’t have a favorite one. Or one he hated. Or even just a random one that popped in his head.

That’s not a Jason issue. It’s emblematic of magic online. It’s fun, maybe interesting, but instantly forgettable.

In real life, though, it can be the highlight of someone’s week at the very least. It could be the moment they think of and the story they tell whenever the subject of “magic” comes up the rest of their lives.

Some magicians worry that online magic will “destroy” magic. But I think it’s just destroying online magic. It’s too easy to write it off as a camera trick, AI fakery, stooges, etc. This distrust and disconnection to digital stuff actually gives the offline material you do more weight. That’s not just wishful thinking. People are accustomed to seeing and scrolling past the unbelievable and impossible online. But when you can do the unreal in the real world—and do it well—you unlock the potential for something undeniably powerful.

Quinta Trainer

The Quinta forcing procedure by Phill Smith is something I’ve written about on this site for almost a decade.

Only recently did I learn that the idea predates Phill and actually belongs to Stephen Ablett. It can be found in his book Body Tricks in the effect True Love. Well, it could be found in that book if that book was anywhere to be found anymore. It’s not, from what I can tell. (There’s a video with the same name that’s available, but it doesn’t have that trick.)

This is not to underplay Phill’s contributions to the Quinta concept, which are immeasurable. He expanded, simplified, and popularized the idea. And may have even independently created it. (I don’t know the exact history of if he was inspired by it or hit upon the idea himself.)

I’m not trying to strip Phill of his credit, only to recognize that Stephen Ablett put it into print first (about a year before Phill) and should be recognized for that.

That being said, the definitive place to learn the technique and the possibilities with it is in the Quinta Ebook from Phill.

For those who are learning the technique or need a refresher, Demian Max has put together an online app that helps you practice. You can check it out here. It will allow you to test yourself rapidly without having to actually count it out each time to make sure you got it right.

Thanks to Demian for letting me share it with you. As I’ve said often, I think Quinta is an essential technique to know for casual performers, and this will help you get comfortable with it quickly.