What would you say if I told you the best presentation for the effect you're working on isn't one that was specifically written for that effect?
You'd probably say, "Huh... okay... I guess that's possible."
Okay, so maybe this isn't the most earth-shattering revelation you've heard in your life, but I do think it's a bit counterintuitive. Before I ever gave these things much thought I probably would have imagined the best presentation for an effect would be one that was unique to that effect. Certainly the best love letter would be one written specifically for the person you're giving the letter to, yes? So wouldn't the best presentation be written specifically for that trick?
I don't think so. (And, in fact, maybe the love letter thing is wrong too.)
I want to talk about the subject of Universal Presentations. I'm capitalizing that because it's a concept I'm trying to establish here. (This is the curse of being modern magic's most influential thought-leader. I have to establish these concepts before I can talk about them. "Uhm... Andy, if you just read a magic theory book you'd realize these concepts are already established." Hmm... maybe so. But that would require me reading one of those boring books on magic theory and I value my time so that will never happen. Checkmate, ding-dong.)
It's a little difficult because we sometimes use different words to address similar concepts, or the same words to refer to different concepts. We will use "patter" and "presentation" interchangeably. But then we sometimes use "presentation" in a broader way as well. And it doesn't help that I'm making up my own concepts like "performance styles" and "universal presentations."
But so we're all on the same page, here is how I'm differentiating these things:
The Three Layers of Presentation
Trick-specific Presentations (or Patter): This is your script. The words you say for a specific trick. "While traveling through darkest Africa, I came upon a mysterious sponge ball."
Universal Presentations: These are broader conceptual ideas, and presentations that can be used for many tricks, not just one. A better term might be "Generic Presentations," but that doesn't sound as nice.
Performance Styles: An over-arching setting in which your magic presentations exist. With "The Wonder-Room" Style, for example, you are a collector of interesting artifacts that are on display in your home. You can go on to pull out some quarters and do a trick at a bar, but it won't exist in that style.
There is some overlap between universal presentations and performance styles; the lines are a little fuzzy and will vary from person to person. The distinction I make is that a performance style is a little world you create which all your effects could live in (I believe in having more than one style, but you could limit yourself to only one). A universal presentation is something that can be used for multiple effects, but would be odd to do so for all your effects.
Here's an example: "I want to try a test of your memory," is a universal presentation, because it can be used for a lot of effects. But you would probably never limit yourself to that presentation for all your tricks, so it wouldn't really be a performancel style.
The Peek Backstage style, is both a universal presentation and a performance style, because "Can I show you something I'm working on?" is both a context the trick exists in, and it's a broad presentation as well.
The Romantic Adventure of the Distracted Artist are performance styles, but not universal presentations because they're a framework of how you perform, but don't suggest what you would say/do for a given effect.
This is all getting too clusterfucky. I think I'm going to write up a glossary for this site soon.