A Big Concept and A Little Idea

The Big Concept

Here is a duality you should keep in mind when creating and performing magic.

1. Magic is great because it focuses all our attention on the present moment, perhaps more than any form of art or entertainment. 

2. Magic is at its most memorable and powerful when it is not just about what's happening in that moment. That is to say, the most resonant magic suggests that this magic moment is just a glimpse at some grander concept that is inherently interesting, engaging, or mysterious.

The most profound magic directs 100% of our attention to moments that are manifestations of compelling ideas that exist outside of that moment.

[I want to clarify, because there is some confusion on this point. The trick should never be an analogy for something outside itself. The trick itself should be a part of this outside concept and thus a part of the world around you. Don't connect the trick by simile or metaphor or "this card represents [whatever]." Those things devalue the magic moment. They suggest the magic moment is only valuable as a representation of something else and it needs some kind of veneer to make it relevant. Instead, make the magic moment an example of something relevant that exists outside of the effect.]

The best tricks are like the best first kisses. It's not primarily the mechanics of the kiss that make it great and overwhelming, it's the thought of what that kiss is an expression of that will make her spine deliquesce. 

Imagine this. You come to my house and I show you a shark tooth. It's 12 inches long. "Whoa! That's huge!" you say. At first you're just impressed by the size and heft of this tooth. And then your mind flashes to the image of how massive a shark would have to be to have 50 of these in its mouth.

There's the moment of magic (seeing the shark tooth) and then the context of what it implies (there's a gigantic shark out there). Do you leave remembering the tooth or remembering that image of the shark? Both, probably, but I think it's the thought of that shark that stays with you.

When it comes to magic tricks I strive for great effects and great contexts (presentations). But I will take a weaker effect in a strong context rather than the other way around.

If you tell your friend you want to show them a trick and you float a coin in your hand, that may be a great magic moment. But, if you say, "I was walking in the woods and I tripped over this piece of metal coming from the ground. It seems like it's part of some larger object. Strange. And ever since then my tooth have been feeling loose in my skull. Oh, and look what I can do now."* And then you float the coin, and when you're done you spit a tooth out of your mouth. You still get that great magic moment, but it's evidence of something more profound than "just a trick." And no, they don't need to believe in this "more profound" thing. It's just a context to expand that magic moment outwards. (* And yes, that's a straight Stephen King, Tommyknockers rip-off. But it's apropos as an example because the whole notion of this is that you show someone something that is just a fragment of something greater buried underneath.)

If you think it's impossible to come up with really great presentational concepts for all your tricks (especially if you have a large repertoire, like I recommend) you're right. Thats why I like to come up with universal meta-presentations that can be used for all tricks, or at least all tricks of a certain type. I've mentioned some of these before.

Here's a meta-presentation that is very down-to-earth and can be used with any effect. "Can I get your opinion on this trick I'm working on?" Then the effect is not just about that "magic moment," it's about you and your relationship with the spectator and trusting their judgment and wanting their input. This may seem like a very pedestrian "presentational angle" but it's also one of the best because it's the closest to being true. I didn't say the "grander concept" mentioned above needed to be mysterious. It can just be something interesting. And people are (usually) interested in things when they've been asked to give feedback. Plus, the idea of magic being something that is practiced and honed and perfected is a "bigger" idea that is very easy for people to get on board with.

If you want to go with something a little more interesting you could ask for their opinion on something because you meet up with a group of magicians every Wednesday and whoever does the best trick gets their meal paid for by the others. And this is what you're working on for your next meet-up. Now what you're showing them is not just a magic moment, it's part of a story of a group of magicians and a gentle rivalry and things like that. 

Or, bump that shit up even more. "I need your opinion on something. There is a trick that has vexed magicians for centuries. They've said it's impossible. It's like the problem on the chalkboard in Good Will Hunting. Well... I think I figured it out. Will you watch it and let me know if it works?" So again, the moment is not just about the trick. It's about perseverance and tackling impossible problems. And it implies that the climax of the effect has some resonance beyond that moment.

In the past I've offered a universal presentation to be used with gambling effects. We often make the trick into some story about something that happened in the past: "One time I was at the table and this card-shark sat down next to me, but he had a funny way of dealing." Whatever whatever. Instead, recast the effect as a rehearsal for something to come later. "Can I get your help? I've got a big poker game this weekend and I'm working on a new scam. These guys are bad dudes, I don't mind taking their money. Let me try out a couple scenarios with you." Now the magic moment -- or the gambling demonstration -- still packs the same punch, but it has a different meaning. It's a dry run for something you're going to try later instead of just a trick in the moment to show how skilled you are.

I remember the first time I presented an effect like this to a friend who was notorious for trying to bust me on things. All of a sudden, this guy who was always watching intently and questioning everything I used to do in the past, was now getting excited because he was "not seeing" all the moves and switches I claimed to be doing. When the moment was no longer about fooling him or impressing him he became 100% into it and a fan of the material in a way he had never been previously. It wasn't him vs. me anymore. My side was now our side.

The Little Idea

Finally, I want to end with a little idea I have for a universal meta-presentation for Tenyo-style effects. Tenyo tricks are so fun and so fascinating to me as a magician, but I would just never perform them. They seem so far removed from anything truly "magical." By that I mean there's no staying power to the effects. People watch them and think, "Huh, well... there you go. I guess he's got a plastic thingamajig that allows that to happen somehow. Neat." Not only is the trick obviously "a trick," but it exists only in that little bubble of space in front of you for that moment in time. It's almost impossible to make it about anything other than that plastic gizmo. 

Or so I thought, until one night while eating some short-cut pasta (orzo, I thought) and I had this idea. I don't know if it will translate well in writing but I can't tell you how much this improves any plastic-y gimmick-y effect. The one requirement is that the trick ends in an examinable state. I really love this idea.

Imagine you have a friend over for dinner. At some point in the evening you say, "Oh, I'm glad you're here for this. I got something in the mail today. I was hoping someone else would be here to experience it with me and I'm glad it's you."

You pull out a little package and begin to unwrap it revealing a plain box inside. As you unwrap the box you tell a story like this. "So, in Japan, there's this guy who runs this little factory. Now, I don't know how much of this is true, but this is what I believe to be true. It's not anything you can google because this stuff is all secret, but this is what I've picked up from other people. So, he runs this small factory and no one knows for sure where it is, and no one knows for sure who works there. And this factory of his produces one magic trick every year that he sends out to a couple hundred magicians. People who have done something in magic that he enjoyed. No one knows how this guy finds out about your work, or how he find out where you live. Just one day you start getting these packages in the mail."

"He's supposedly a funny little dude. His name is Mr. Yento, I believe. This guy is like 4 feet tall and 200 pounds with these big glasses. And one time when one of the magic magazines did finally track him down when he was out for a walk, they tried to interview him and apparently he just giggled for 5 straight minutes. Not in a creepy way, but in a way that had them all laughing too. At one point the interviewer looks down to stop his recorder and when he looks back up the guy is 40 yards away scurrying into the forest. Like apparently he ran 40 yard in 4 seconds. Like an NFL wide receiver."

"But here's the thing. He doesn't create tricks for other magicians to perform. He creates these tricks -- these little plastic tricks that look like toys -- and they, somehow... I don't even really know how to say it... they perform themselves. You just follow the instructions and something magical happens and no one has any clue how it works. But it only works that once."

"And that's why I'm glad you're here because I just got this year's package and usually I'm too excited to see the trick to wait for anyone to come by. And one of the rules is you're not allowed to record the trick. I don't know how he'd know. But apparently he knows."

So you open the box, and remove the packing material and you find this little plastic thing. Then you remove a small envelope with little cards in it. Each card is numbered with a step for you to follow. You go through, step by step, following the directions on the cards. And at the end the thing vanishes, or changes color, or penetrates, or whatever, and this Tenyo effect is now real magic.

For those of you who disagree with a main tenet of this site that removing yourself from the equation leads to stronger magic, you will be a believer if you perform a Tenyo trick this way. I've only had a chance to perform this a couple times but it's a gigantic difference. The tricks aren't twice as powerful, they're 20 times as powerful. It's a completely different thing for people.

What makes this so good?

1. The trick is no longer just the trick. It's an example of something bigger and more wonderful, as I've discussed in this post.

2. The idea of a Willy Wonka-esque mad genius, with a secret factory in some Japanese forest, sending out packages of tricks that perform themselves to mystify other magicians is just a ridiculously perfect presentational idea. One of the top 10 presentational ideas in the history of magic. Who are you to say that, Andy? Oh, just the guy who came up with like 6 of the other top ten presentational ideas in the history of magic.

3. Your actions can't be questioned. You're just following instructions on cards. "Following instructions" is the ultimate excuse for getting away with anything questionable. Ask the Nazis.

4. 200 people in the entire world get these packages, once a year, and it only works once. You're giving your spectator a rarefied, special moment... with a mass produced, plastic molded Tenyo trick. What a great thing.

5. I don't know if this has been discussed before, but I think it's true with these Tenyo-style tricks. They look like toys and I think people have their defenses up about being fooled by a toy. Magic alone can make people feel stupid, but to be fooled by this Happy Meal toy? I think people will deny their astonishment to a certain extent; it might even be subconscious. But with this presentation you get to set the example of how astonished they can feel free to be. If you, the knowledgeable magician, are blown away by this effect, then they can feel uninhibited about indulging in their own amazement.

6. There's a lovely little line in the presentation about how he sends these packages to "people who have done something in magic that he enjoyed." This raises the question, what did you do to earn a spot on that list? And that naturally leads into some other effect. "Oh, well, you know that problem on the chalkboard in Good Will Hunting? Well, there was something similar like that in magic...."

If you're like me you will do this set-up. You'll get a nice but unassuming little cardboard box, about 6 inches square. You'll get some natural wood excelsior packing material. You'll get some kraft paper to wrap the box in and some kraft paper cards and a little envelope to put the instructions on. You'll put your favorite examinable Tenyo effect in the box surrounded by the packing material. You'll place the envelope with the instruction cards inside. You'll close the box. Wrap it in kraft paper. Put your address on it in a simple, clear handwriting, and then add a dozen different old Japanese cancelled stamps you ordered off ebay. Tie the package up with an X of twine. Packages with real stamps and twine look like something from 50 years ago. This is good. Timelessness is a good thing here.

When you perform the trick, cut the twine, but remove the wrapping from the box gently so you can use it again. You can use everything again except the twine. And you'll want to do it again and again, because it's so much fun. This trick has made me a Tenyo collector.

I'm not going to do that. I'm not going to put all that effort into a Tenyo trick. That's stupid.

Yes, I know, I know. You wouldn't waste your time on this. You're going to practice your pass for two hours a day for eight years until you can get it invisible so you can expertly perform a difficult trick that your audience will never remember.

But okay, that's fine. That's your path. When I drive home for thanksgiving I don't honk on my horn and scream at the cars going the opposite direction, "Where are you going!? Home is this way!" They, like you, are going to a different destination than I am.

Magic in the Media: Now I Saw You

I just got back from seeing Now You See Me 2.

Uhm... can you guys say AWESOME?

You're going to need to in order to articulate the phrase, "Wow, that movie was really not awesome."

I'll be honest, the movie barely makes any sense. And not in the way that, like, Ulysses doesn't make sense to me, because I'm an idiot. But in the way a retarded monkey shrieking gibberish doesn't make sense to me. 

I remember when I first heard word about the original movie, it was pitched as something like, "Magicians use magic to rob banks," which sounded like the greatest movie ever made. Except they made the mistake of having them capable of anything. So they're essentially like superheroes which is not what people want (in this case). They want to see real humans using their cunning to pull off these elaborate schemes. It's telling that the most exciting scene in the second movie is when the group is working together using card sleights and flourishing moves to hide this computer chip thing they're stealing (that fortunately is the size and shape of a playing card). This is when they are at their least god-like. They're just magicians using (somewhat) legitimate magic skills. 

But outside of that scene, most of the "magic" is just ridiculous. I don't know why they even bother having magic consultants if literally anything is possible for these characters to do. It would be like having magic consultants on Thor 2. 


Magic was mentioned a few times on some of my favorite podcasts recently. I always like hearing magic mentioned by non-magicians in a non-magic context. It gives you a much better insight on the state of the art than listening to a bunch of magicians yap about how great Derek Delgaudio's show is. (Which I have no doubt it is, but let's not kid ourselves that magic doesn't have a long way to go in order to dig itself out of the hole it dug for itself in the past 100 years.)

Here are a couple of clips from those podcasts mentions.

First is the show Doughboys which talks about chain restaurants. In this conversation, hosts Nick Wiger and Mike Mitchell, and their guest Claudia O'Doherty discuss the hierarchy in a deck of cards. It ends with a nice exclamation of disgust towards magicians by Claudia.

On Pistol Shrimps Radio, a show where they call the action for a women's recreational basketball league in L.A., one of host Mark McConville's analogies leads into a discussion of Lance Burton's "hole in the floor tricks." 

And finally, I was making the point above about how one of the shitty aspects of Now You See Me 2 is it has magicians performing impossible tricks and a friend challenged me saying it didn't matter because regular people have no idea what is or isn't possible. I disagreed with that. And here is Tom Scharpling (a non-magician) on The Best Show making the same point.

Gardyloo #10

I've been asked when the final drop-dead date is to get your book order in. I should have something for you next week on that.

It's time to award the winner of the #erdnaseblows contest. This person is getting their book for free. There were 8 submissions:

1 - Cleo Lunt
2 - Jon Shaw
3 - Jason Leddington
4 - Cristian Scaramella
5 - Martin Colclough
6 - Robb Weinstock
7 - Nick Olson
8 - Chris "Brue" Laypan

The winner will be picked by the New York State Lottery Commission.

Your entry number is the one associated with your name above. If your number matches the first number drawn of the evening Daily Numbers drawing on 6/11/16, then you win. If a 9 or 0 is the first number we will go to the second number (and so on). Good luck! And may the odds be ever in your something something.


Here are some preliminary sketches for the GLOMM logo. The bunny's pose is inspired by this cover for Practical Mental Effects, which I've always liked. In fact, it used to be a 12 foot mural in my bedroom when I lived in Manhattan. No kidding.


I received this fine email today from a guy named "Jerry." Hey, thanks for the support, Jerry!

So first you're selling a book for $250 and then you're selling a t-shirt for $50. What's the matter no more smart ideas for your blog? Is it just a money-making thing for you now? I could have seen that coming. Enjoy it, sell-out.

Dear Jerry,

First, get bent. Second, lick my balls. Third, it's a $260 dollar book. Get it right.

Let me tell you about the sweet economics of running a magic blog and something like the GLOMM project. I get the idea 8 months ago. I recruit some people I know to help with the project: an illustrator, a photographer, a model ($600). I do an initial printing of the shirts ($426) and then a second ($450). I get pins made ($230). I get membership cards made ($170). I create a website ($150). So at this point I'm in for $2000+ and that doesn't count dozens of hours of my time. Then I sell a membership kit, paypal takes a cut, and I pay for the shipping and handling. So let's say I clear $40. Well, that's not too shabby considering I'll sell 1000 of these and end up making $40,000. Not bad! Wait... no... I'll actually probably sell 40 of these if I'm lucky and lose $500 on this enterprise. 

Hey, no one asked you to sell t-shirts. And you could have just done them on the cheap.

Yeah, I know. I'm not the one complaining here. I'm perfectly satisfied with the situation. You were the one bitching. I'm just pointing out how dumb you are for thinking this site is some grand money-making scheme.

Jerry! Who told you to stop licking my balls!

If I wanted to make money by selling t-shirts to magicians, I would have done one with a bunch of skulls and flames to match your awful style. (I take great pride that the shirt has been much more popular with the non-magicians who see it.)

I created the GLOMM site a) because I liked the idea of creating an organization for the sole purpose of kicking people out of it, b) as an absurd anti-piracy measure, c) as a de facto "fan club" for this site. At the end of this video there is a girl wearing a Jerx shirt (getting ready to masturbate to old-school Michael Ammar). People had asked me if I'd be printing them, but I never wanted to. It seemed like too much of a direct championing of this site and thus a championing of myself which is gross. But a shirt promoting a fake magic organization that was spawned by this site is something I can get behind.

And what if I did make money from this site? The notion that that is some terrible thing is bizarre to me. It just means the site will exist for longer. I think people get that it takes a huge time commitment to write a site like this (which is one of the reasons there aren't other sites like this) but I still think a lot of people feel like, "Well, he should spend 20 or 25 hours a week on it for free. I mean it's not hard labor, it's all just fun." But by that logic I should never be paid for anything, because I've had fun at every job I ever had. Having fun is my default. 

I love magic and thinking about it, creating it, and performing it. I also love masturbating and eating cereal but if I had to do it and write about it 25 hours a week I'd need to find a way to justify that time expenditure. I'd just be so raw. And so full! Similarly, writing about magic is not something I'd normally be doing, so I have to find a way to fit it in with the rest of my life. As I've said from the beginning, this site will run for as long as their is fuel for it. I have more content than I know what to do with. It's time I lack. And when people support the site monetarily it affords me time. Simple!

With that said, if you're in the "Magic Blogs Should Be Free" camp, or the "Magic Blogs are a Human Right Not a Luxury" faction, just know that when October comes around and it's PBS fund-raising time again, there's going to be a much more straightforward set-up as far as donations to keep the site going, barring a last minute endowment by a generous benefactor. You're not going to like it. It's going to be a very simple calculation of if X number of people are willing to make a small-ish monthly donation, the site will remain. If not, it goes the way of MCJ. I'll be very happy either way. Happy to keep doing the site or happy to have such a large chunk of time back. I'm an expert at crafting win-win scenarios in life, and this is one of them.

There you have it, Jerry. That's actually the preface to my next $260 dollar book. Magic Blogging for Some Fun and Little Profit. That's free, but the rest will cost you. And now fuck right off.


Hey, speaking of shirts, 3XL and 4XL (or as I call it, "The Magician's Medium") should be printed in the next week or two.

Until next time! xoxo

The GLOMM - Part Three - A Routine

Originally I had considered loading up the GLOMM membership card with a bunch of outs and reveals for magic and mentalism tricks, but I looked at other examples of tricks in this style that use fake credit cards or membership cards and they all seemed universally terrible to me so I decided against it. Somehow a card with a whole bunch of extraneous information on it seemed less interesting than a simple, straightforward card that implies some greater, enigmatic organization.

But there is a trick that is fun to do with the membership card. It's a little play-lette with a satisfying dramatic structure and a premise that is at least mildly intriguing. It requires a bit of acting (at least as I do it), but you just have to act like an indignant idiot, which shouldn't be too hard for you. It utilizes a couple very useful tools that should be in your repertoire anyway. And it's pretty much self-working. 

During some dead time while hanging out with a friend you are looking for something in your wallet and you pull out your Global League of Magicians & Mentalists membership card. She makes some comment on it or you bring it up yourself.

"Oh this? Yeah, this is just the card that indicates I'm an Elite Member in the Global League of Magicians & Mentalists. It's no big deal. I mean... well... technically I guess it is. It's pretty exclusive. The GLOMM is open to every one, but only a rare few are Elite Members."

"Actually, there's something I wanted to try that I was reading online today. It's a trick that supposedly is guaranteed to work for Elite Members, but I haven't had a chance to try it yet. Can I get your help? Let me see if I have those instructions I wrote down earlier."

You pull a piece of paper from your pocket and unfold it. "Ah, here it is."

You turn your GLOMM membership card face down on the table. You take out your phone and open it up to the calculator and hand it to your friend. "We're going to create a personalized magic number for you, okay?"

You start going through the process you wrote down or printed out earlier in the day.

"Step 1. Have the spectator enter any two digit number that has a personal meaning to them. Don't let me see it, I think I'm not supposed to know what it is."

"Step 2. Press the multiplication button and then have the spectator enter any three digit number that has some meaning to them. This one you can share with me. What was it? 592? What's that? The numbers on your license plate? Ok, that works."

"Step 3. Press the multiplication button and have the spectator enter a random three digit number."

"Step 4. Press the equals button. Your spectator has created their 'magic number.' Despite the fact this number was arrived at based on the spectator's personal choices and random number selection, you will find the number reflected on the front of your GLOMM membership card."

"What number did you get," you ask. "4,141,079?" You scribble it down on the other side of the instructions you've been reading from.

"Well, this might be hard to believe, but does my membership number look at all familiar to you?"

Without looking, you snap up your membership card and show the front to your spectator, with a big shit-eating grin on your face. She gives you a confused look. Your smile falters as you look at the front of the card yourself.

"Sixteen! What the fuck!?"

You turn on your phone and place a phone call. Your spectator only hears your end. 

"Uhm, yes, I would like to talk to someone there. My name is [Your Name] and I... what? Yes... Member no. 16, that's correct.... Actually that's what I'd like to talk to someone about. You posted that trick online today and you said it was guaranteed to work. But I just performed it and it failed miserably. Now, I'm paying good money to be in this society and I demand a certain level of respect, not to be jerked around like some common--... What's that?...Yes.... Yes.... We followed the directions. Well I... No, we did it correctly, but at the point where it said it would match the number on the other side of the card, it was way off. My membership number is 16... What?... Actually, that is what it says, madam. It say, 'you will find the number reflected on the front of your GLOMM membership card.'... 4,141,079... yes... that's right... Well, no, it doesn't say the number on the front of the card... What do you mean?... Turn what upside down?... [You turn the paper in your hand upside down.] Oh... I see... my mistake... I understand. Thank you. Yes. May GLOMM be with you as well. Thank you."

You set your card and the number you wrote down on the table in front of your friend. Without saying anything you turn the number over.

Method:

This uses two things that should be in your repertoire because they're incredibly useful for creating spur of the moment magic effects.

The first is the TOXIC force, as it's commonly known. This is a way to set up your calculator on your phone to force any number. Here's how it works on the iphone. Turn on your calculator and turn it sideways so it's in scientific calculator mode. Enter the number you want to force into the calculator. In this case 4,141,079. Hit + then hit 0 then hit x i.e, multiply then hit 0 then hit ( i.e. left parenthesis.

Again that's:

4,141,079
+
0
x
0
(

Now turn your phone to its normal orientation and the scientific calculator part will go away. You can turn your phone off and/or exit out of the calculator, just don't close the calculator app. 

When you're ready to perform you turn on your phone, open up the calculator (in regular, non scientific mode), and give your phone to your friend. She can do any calculations she wants but when she presses the equals sign it will show your force number. Mathematics!

(I assume you can do this, or something similar with an Android or even a regular calculator. I don't know. Honestly, just get an iPhone if you're a magician. It makes things so much easier. iPhone is the phone of magic. Saying, "Can I do it on Android?" is like watching a card trick and saying, "Can I do it with dominoes?")

The second part of the method is just a utilization of the fabulous Cryptext by Haim Goldenberg. This is something every magician and mentalist should have in their brain. I use it all the time. (I built an effect into my phone number, in fact.) It's the best way to have a prediction or revelation in full view the whole time.

The rest plays out as I described above. With the membership card in your wallet you're all set to go. You don't even need the instructions written down, you could just do them from memory, but I like to pretend I'm not overly familiar with them. I like it to seem like I don't quite have a grasp on the whole thing. And that I'm just an overconfident dope. "Does my membership number look at all familiar to you?" I say with all the slimy magician faux-confidence I can muster and a big phony smile on my face. While my spectator thinks, "Did this idiot never notice his number was 16?"

Of course you could play the whole thing straighter. You don't need to play the smug idiot. You don't need to do the fake phone call. You could just guide her through the calculation and then say, "Would you be amazed if your number that you just created was printed on the front of my card?" You turn it over. "Hmm... 16... Would you be amazed if I was within 4,141,063? No, I'm kidding. You see it's not in my membership number where your number is echoed, it's in the acronym for the organization itself..." blah, blah. Or whatever. That would still be good.

But I prefer the presentation above. I like bringing up this secret sub-set of a magic society. I think that's inherently interesting. I like playing stupid. And I love anything that plays out as half of a phone conversation. Like an old Bob Newhart routine. I think there is a lot of opportunity for comedy there. And there's something intrinsically engaging about it because they can't help but fill in the other half of the conversation even though they know you're not really talking to anyone.

Get your membership kit here. (You won't be member 16 (well, one of you will be) so don't be confused if you're, like, 17 or something. "Hey, my card is broke!" No, they're just all uniquely numbered.)

The GLOMM - Part Two

I've heard your clamoring and I've created some GLOMM banners of various sizes for you to put on your social media and your business website (you'll probably want to put the logo on your business cards and other promotional material too). Please only do so if you adhere to the Code of Ethics as described at the bottom of this page

The first is simple and soon to be classic. I suspect there will come a time when, if this logo isn't on someone's site, you will hear a lot of, "Oohhhhhh... was this guy kicked out of the Global League of Magicians & Mentalists? Uhh.... yeah... thanks but no thanks, pal."

The second implies a little more as you label yourself a "member in good standing." Those in the know will say, "Ah, I understand what that means. We can have him around the kids. It's okay."

And finally, the third banner really spells it out for people.

Also, the first handful of membership kits were sold yesterday. I applaud the bold few who picked one up. You are truly on the vanguard of a new era in magic. Those will go out Thursday. (With the exception of my 3XL brother. Your shirts are being printed as part of a new run which should hopefully be completed next week.) These aren't some iron-on transfer bullshit shirts. They're screen-printed by hand, color by color, at this cool little t-shirt company run out of a small, old brick factory building in upstate NY. And I didn't get a ton of any one size initially (or any 3XL or 4XL) so there may be short delays to fill an order if/when a size runs out.

The GLOMM - Part One

Pre-History of The GLOMM

I first mentioned the GLOMM back in December, I think, and today I can finally explain it.

There are two things that led to the GLOMM and they both stem from my decision last October to offer a limited edition book for sale, the proceeds of which I would use to pay the people who assist with the site and then "buy my time" to work on the site as well.

The first was that many of the people who wrote me back in October (and since) expressed a sentiment along these lines: "I'm donating because the stuff you're writing about really resonates with me in a way most other magic writing doesn't." (Actually, they put it in much more heartfelt terms than that. And I was going to quote some of those emails here. But they're too nice and overly-complimentary and it feels weird to post them publicly.)

I felt honored -- actually, "honored" makes it sound corny and insincere -- but it felt cool to be presenting some ideas about magic that were resonating with people all over the world. But not widely resonating. I liked that it was a small, passionate community rather than a large detached one. And I wanted to create a kind of faux organization for people who are into this site.

At the same time I was bummed about the idea of releasing an expensive magic book and then having bootleg copies floating around. As I've mentioned before, I wasn't bummed for my sake. I would have very few to sell after publication regardless. But I had been in that position where I'd purchased a pricey magic book and then some dude tells me he found a pdf copy online and it kind of sucks. I'm protective of the people in my life who have been good to me and so, if possible, I wanted to protect the investment of the people who were good to this site. 

So I gave it some thought. The first thing I did was come up with a way of individuating each copy of the book. Now, if a copy of the book showed up somewhere, I would at least know who made the copy and was distributing it. But what action could I take? I guess I could ask Greg Wilson if his dojo was free for me to go at it with the culprit, but I wanted something longer lasting than that. I could, of course, talk shit about them relentlessly on this site, and I'm sure I will if it happens, but that wasn't enough. 

So then I got back to thinking about the people who like this site and support it as a this tiny, obscure magic society. Perhaps what I could do to anyone who distributes a bootleg copy of the book is to kick them out of our magic society. In that way I get to take something away from them.

Big deal. They won't give a shit.

No, of course not. Why would they?

Then I thought of a nice evil twist on the idea.

Hey, remember a while back when I asked you guys to contribute the names of magicians who were convicted of sex crimes?

So here's what I've done. I've created a new organization called the Global League of Magicians & Mentalists. It's the world's largest magic society and you are all a part of it. Welcome! Anyone with an interest in magic is automatically a member. There are no dues to pay and you don't have to perform so that some no-talents can "evaluate" you to see if you're good enough to get in. You're in.

There are only two mandates in our Code of Ethics. The first is: Don't be a jerk. The second is: Don't be a sex offender. 

So let's say you do something jerky, like...oh... say, selling bootleg copies of a book you didn't write. Well, then you're going to get kicked out of the GLOMM and your name will go on the list on our page of banned members. As of now that list is just sex criminals: pedophile magicians and guys who take secret video of women peeing at the Magic Castle and that sort of thing. If you want to be a jerk and get your name on that list too, knock yourself out. It will be great company to be in if anyone ever googles your name. By the way, it's not two different lists, it's just one list of banned members with no designation as to why they were banned. "The following people have been permanently kicked out of the Global League of Magicians & Mentalists for being perverted sex criminals and/or jerks," the page reads.

Yes, this is some crazy shit. I mean, I guess I could have made the book an ebook with DRM, but that's much less fun.

Honestly, I think it will be a non-issue. I think everyone who has purchased the book has this site and the other purchaser's best interest at heart. And if not, I look forward to hiring someone who knows SEO to make your entry on the GLOMM list one of the top results for people looking for your name. 

You might think I'll wield this list viciously and put anyone I don't like on it, but that's not true. It doesn't matter if I don't like you, or if you don't like me or this site. I have no issue with that. In fact, Steve Brooks is a member in good standing of the GLOMM. Everyone has a clean slate. Only true jerks (and true sex criminals) will be on the list. 

You can visit the new site at www.theglomm.com. I'm happy to welcome all you new members. 

There is a membership kit you can purchase as well. Your support there is funneled back into this site resulting in more content, more foolishness, more happiness. And you'll look dope as hell in your GLOMM t-shirt at your next magic meeting or convention. I want to see picture of these shirts showing up at MAGIC Live and FISM. That would be the best. 

That's the other part about this that I find very satisfying. I mentioned above about wanting to create some kind of loose "organization" for people who enjoy this site. This is a group that really only I get to see through my email correspondence with you. And that's what the Global League of Magicians and Mentalists is: a hyper-niche group of magicians masquerading as the world's largest magic organization. 

Something for the Weekend

Writing a book is no fun. I don't recommend it. But there is one enjoyable part and that's watching the illustrations come in. If I do another book it will be illustrations only. 

Reference photo and illustration from the effect A Very Unusual Camera in The Jerx, Volume 1.

Reference photo and illustration from the effect A Very Unusual Camera in The Jerx, Volume 1.

If you are into Tarot cards at all, I want to direct your attention to a deck that is available that is really a part of The Jerx extended family. It was originally commissioned by AC Costello who is handling the financial and distribution aspects of the upcoming book and shoots much of the video for this site as well. And it was designed and painted by Stasia Burrington, who is doing the illustrations for The Jerx, Volume 1.

Check it out in her etsy store. I don't know how many are available so don't sleep on it if you're interested. Support good people. Tell her Andy sent you.

A few of the original hand-painted cards.

A few of the original hand-painted cards.

I will be giving away a copy of the deck to the winner of the "Judge's Prize" for the #erdnaseblows contest. (One person will win the contest randomly and get their book money refunded. The "judge's prize" is my bonus award for my favorite video.)

In the end, 8 people destroyed their copy of Erdnase. A couple of the videos are below, you can find the rest on my Twitter.

Off topic, I have a movie recommendation. Popstar: Never Stop Never Stopping was one of the funnier movies I've seen in the last few years. Check it out if you dig the Lonely Island at all. If not go see Me Before You, you little pansy.

And finally, while I'm doing youtube links, here's the inspiration for today's post title: Something for the Weekend by the Divine Comedy. One of my favorites in the all-too-rare genre of songs with twist endings.