Charismatic Magic
/This is something I originally wrote in my post on Charms. But this concept is so fundamental to how I think about performing that it deserves its own post. In fact, it's going to be one of my personal focuses for 2026.
People don't like to be used, scammed, or lied to for the purpose of your self-aggrandizement.
And they're fairly indifferent to being fooled or impressed.
But, surprisingly, what I’ve found is this:
People like to be toyed with.
They like to be charmed, seduced, and messed with.
They don't even mind being lied to, if the lie is intended for their enjoyment and everyone knows it isn't meant to be believed.
So much of magic is just: "The card you named is at the number you named."
Oh, wow. Yeah. Huh… so it is.
They're fooled. But there's no sense you crafted this moment for them—just that you executed a procedure at them.
But when you embellish tricks with things like "Charms" or other "extra presentational" techniques I've written about—like Imps and Reps, or even just a lavish presentation—you are creating Charismatic Magic.
People understand you could have fooled them more directly. You didn't have to add these ornaments or take these detours. You only did that because you wanted to toy with them a bit more.
Being "toyed with" or teased may seem like a negative thing… but not when your lover or your friend does it. Then it adds energy and vitality to the interaction.
So much of magic is about efficiency. I got the card to their number. I did it quickly.
That's great, but this isn't the Department of Motor Vehicles. The value isn't in how quickly and efficiently you can accomplish the goal.
"In my ACAAN, if they name 40, I have them count 12 from the bottom of the deck to save time."
Do you have diarrhea? Are you on a NASCAR pit crew? What's the rush? Why are we killing tension in order to shave seconds?
My approach to magic (the Jerxian approach, if you must) follows two paths.
The Carefree Path: Can we make the effect simpler, more impromptu, more convenient to perform? Can we offload any element methodologically that might interrupt the flow of the performance?
The Charismatic Path: What can we add to the interaction to make it feel richer, fuller, more enchanting?
As magicians, it's easy to obsess over the mechanics—the sleights, the gimmicks, the details of the trick itself. We become like chefs perfecting a single dish, fixated on ingredients and technique to create the most impressive plate.
But the trick lives within a moment. And focusing on the broader experience has far greater impact than perfecting micro-details that only other magicians will ever notice.
To go back to the food analogy, this is the mindset not of planning the flawless dish, but of creating the perfect romantic dinner.
On the Carefree Path, what's a delicious but simple recipe that will taste fantastic but won't require me to be in the kitchen the whole time? What can I create ahead of time to get it out of the way? What shortcuts can I take that don't sacrifice quality but will allow me to be more present with my guest?
On the Charismatic Path, what music should I play? What should the lighting be? What should the tablescape be? What if I timed it so we went for a walk after the meal, and by the time we got back, the smell of dessert was meeting us from the oven? These are things that don't change the taste of the food, but they can create the memory of the perfect meal.
The Jerxian approach is to make the behind-the-scenes preparation and execution as simple as possible while layering the moment itself with details that don't just fool people but make them feel charmed, seduced, and toyed with.
There's a practical advantage here too: “Charismatic magic” is immune to the modern world. It can only exist in three dimensions, in real time, between real people. AI can't replicate it. Video can't capture it. No amount of online exposure can burn it. The magic isn't just in what happens—it's in how it feels to be there when it does.