My New Project

Watches…

You can print a memorized deck on the bezel of them.

You can stick a gimmicked coin to them to make it vanish.

But can we do anything else with them? Well… maybe I’m just a crazy dreamer, but I submit that we can!

That’s why I’m so psyched to talk about my next project with Ellusionist.

When they put the Aronson Stack around the edge of a watch, and then decided the best way to not draw attention to it would be to model the watch after a $12,000 Rolex, we all said the same thing: “Genius.”

When they suggested a good idea to vanish a coin would be to stick it to a “generic, non-functioning smart watch,” well, frankly, most of us just stood and applauded.

Sometimes brilliance like this stifles our creativity. It makes us feel “lesser than” because we don’t see ourselves as the type of people who could come up with such things. But what if, instead of feeling diminished by greatness, we were inspired by it?

That’s the road I took when I recently came up with a new project that brings this outside of the box thinking and sexy style to a different genre of magic—the gentleman conjuror’s genre: Sponge Ball magic.

Let’s break it down for you.

It all started with this simple, yet powerful, sketch.

Six months and $18,000 later, we had this professionally made blueprint.

After dozens of prototypes, we now have the working final product.

“Okay, I don’t get it, Andy. What are we looking at? Just some great looking watch?”

Actually… there’s a hidden secret that’s going to blow your goddam brains out the back of your head.

You see, the face of this watch is actually a sponge ball. The minute and hour hands are drawn on by artists to mimic real watch hands.

The ball sticks to the watch via a piece of genuine Velcro. That’s right, the material that was created by a Swiss electrical engineer. No expense was spared when making this product.

It’s brilliantly simple to get the ball into play in your magic routine. Simple show your hands empty. Point to something in the distance. And remove the ball when everyone’s heads turn.

And now you’re ready for your favorite sponge ball routine. (Personally, I like the one where the balls disappear and go from hand to hand.)

But, Andy, theres a giant flaw in your product. When the sponge ball is removed, the watch face changes color from red to white.

And that’s where things go from good to great. Your package doesn’t come simply with the watch and the hand-crafted sponge ball gimmick. It also comes with a 22 ounce container of Hershey’s Strawberry syrup.

Before your performance, simply apply a healthy amount of the syrup to the watch and wrist. Now, when people look at the watch face before or after the gimmick has been removed, they’ll simply say to themselves, “Oh, I guess he spilled some strawberry syrup on his arm. These things happen. Let me not be distracted by this common occurrence and instead give my attention to his magic effect.”

That’s right. We’re actually hiding this ingenious gimmick in the everyday situation of spilling strawberry syrup on your arm. The Hershey company has formulated an extra sticky syrup for us that will dissuade anyone from poking around your arm too much.

There you have it!

Looks cool? It is cool. Coming soon from The Jerx, Ellusionist, and Hershey’s.