Mailbag #156
/You are writing a lot about creating experiences.
It is easy to create amazing experiences by spending a lot of money. (visit a 3 star Michelin restaurant, tickets for the OASIS world tour ...)
Do you think it is possible to create the same level of experience while being on a budget?
What is your point of view?—SD
“Do you think it is possible to create the same level of experience while being on a budget?”
Yes. In fact, you’re more likely to create a memorable experience with little money.
Money buys spectacle, which can lead to great experiences, but frequently doesn’t. The bigger the investment, the bigger the expectations, and expectations kill experiences. You stop being present and start running a cost–benefit analysis on the moment.
What night of the year do people plan and invest in the hardest? New Year’s Eve. What night reliably disappoints the most people? New Year’s Eve. It’s not a subtle correlation.
A $600 dinner may be a great experience, if you’re lucky. But more often than that it’s like, “$600 for this? I mean. It was good… but….”
And even when you’re the one picking up the tab, the money can still distort things for the other person or people. They may start feeling like they’re supposed to react a certain way, or enjoy it at a certain level. They might begin overthinking the whole situation. Why did he spend this much? What does this mean? Am I showing enough appreciation? It stops being a shared moment and starts being a transaction they’re now emotionally managing. The whole thing becomes less pure.
I’ve spent years thinking about how to turn time with someone into something they remember. I think I have a book’s worth of stuff to say on it, actually. I can’t get into too much detail, because it hasn’t crystallized into a form suitable for sharing yet. But I believe there are elements you can put into place that are likely to lead to peak experiences. And none of them really require much money.
I know so many people who read your site daily, which makes me wonder if anyone has ever tried to snatch you up to write the marketing emails for one of the big magic companies. If I started my own online shop, what’s the possibility I could bring you on in that capacity?—DS
I feel like someone asked this before.
I think writing magic marketing emails would be fun. I’d happily do that for a living wage. But no one would pay a living wage for that, so the “possibility” of that happening is next to zero.
If I did it, I’d want to allow people the ability to opt-in to an uncensored version, so I could say whatever I wanted. “Pull your pants down before you watch this demo unless you want your mom to find a bunch of crusty cum stains in your undies when she does your laundry this week.”
See? I could do it just fine.
I don't wanna keep bringing up Oz but I found this interview with someone who had her PIN revealed by Oz. Apparently he kept insisting that he wouldn't use her real PIN and then revealed it on air.
Just wanted to hear your thoughts on this. I feel like a lot of magicians have a terrible sense of people's personal boundaries and will deliberately break them for the sake of surprise.—AO
Yeah, I don’t know. Craig Petty suggested in a recent video that maybe it was some kind of miscommunication, but after skimming through this one, it doesn’t really sound that way.
It sounds like Oz pre-showed the woman to “make up a new PIN code” that was mathematically based on her real PIN code. And, obviously, that process allowed him to get her real PIN code, and he understood revealing that would be much more impactful than revealing some random four-digit number.
Is it a shitty thing to do? Yeah, kind of. But I also think Oz understands he has a relatively short shelf life as far as being in the spotlight of the general public, and he needs to capitalize on it now. The short-term reaction was likely more important than any long-term repercussions. Because in the long term he’ll be back doing corporate shows for Nabisco anyway.
Also, this woman seems like a bit of a dope too. She’s acting like a PIN code is difficult to change. How does she think it works? Like… she understands we need her ATM card or other banking info for the PIN to have any meaning, yes? She knows you can’t just walk up to an ATM, shout her name at the screen, punch in her PIN code, and have it start shooting her money out, right? Relax, dingbat.