Mailbag #173

I prefer to remain anonymous because what I’m about to ask may sound like crocodile tears.

I’m a full-time professional mentalist, and I’ve become fairly well known in my area through immersive ticketed shows that combine magic and mentalism. The audience becomes part of the experience instead of just watching tricks happen to them. I’m genuinely proud of the work I’ve built.

But because of that reputation, I run into a strange problem whenever I perform in more casual environments. For example, a new speakeasy hired me to do walk-around a few weeks before my ticketed show there. People brought friends, and the friends were immediately extra skeptical.

They say things like, “I don’t believe you.”

And I have to explain, “I’m not asking you to believe a single word I say.”

At that point, I usually just want to do a simple card trick because they clearly are not the right people for mentalism. But of course that only makes them double down harder. They start demanding that I tell them who they’re thinking of or reveal something personal about them.

I know this is technically a professional issue, but it’s started bleeding into my personal life too.

I’ve literally had people approach me at coffee shops while I’m off the clock, introduce themselves as fans, and then their friend immediately says, “Do something right now.”

Sometimes I’m simply not up for it. Also, unlike a lot of magicians, I’m not a total slut for attention who instantly asks “how high?” every time someone says “jump, performing monkey.”

One person even told me, “Well, I won’t buy a ticket unless I know you can really do it.”

Again, I know this is an absurdly niche problem, but I’m trying to understand how to integrate it into my work as an artist.

A lot of what you write about regarding carefree attitude and lowering stakes works beautifully in magic. But people seem to treat mentalism differently. They either desperately want to believe or aggressively need to disprove you.

At a recent gig, one woman said, “Oh, I’ve heard about you. Are you like a medium?”

I said, “No.”

Then I did a few mentalism effects, and she said, “Oh, so it’s more like magic.”

Then the very next group said, “But this ISN’T like magic, right?”

Am I just trapped in an endless loop of spectators who are too far on either side of the belief/disbelief spectrum?

I’m still trying to figure out how to guide people into that happy middle ground. So far, the only place it reliably happens is in my ticketed shows where people consciously opt into the experience. Even if they’re skeptical or got dragged there by someone else, they’re at least committed to sitting through the full arc of the show.

By the end, I can basically tell them, “It’s a show. I’m not trying to convince you of anything.”

And weirdly, that tends to work, but it’s happening more so I’d prefer to keep it down

Anyway, I was just curious what your thoughts are on all of this.—XX

My first piece of advice to all professional magicians is this: quit. Magic is so much more fun when it's just something you do for fun.

Nobody loves that advice. So my next piece of advice is this: create some delineation between what you do onstage and offstage. Even if you're just sort of making it up.

Instead of seeing what you do offstage as a "taste" of what they're going to see onstage, frame it as a "parallel interest" of yours. Then the feeling is, if they like you and like what they saw, then they should definitely check out your primary interest—your formal show.

It's like if you owned a cupcake shop. You spend all day baking cupcakes for a living. You don't have to bake cupcakes for everyone when you're not working. If you're doing some "promotional" baking or making something casually for some friends, you can make banana bread. "Oh, you like this? Thank you. This is just something I like dabbling in. If you want to see me at my best, come visit my cupcake shop." That way you get to do something you enjoy (baking, generally) but not everything is a reflection on your “real work” (making cupcakes).

The good news is, you're not trying to convince anyone you're a “real” mentalist so you don't have to be consistent with doing the same things in your show as you do outside of that. Onstage, you're a mentalist. But offstage, you don't have to be.

If I were you, my attitude would be that a professional performing environment is where I do "my thing" because that’s what they were designed for. Offstage, in casual situations, or strolling situations—I'm doing something different.

My story would be that learning the techniques of mentalism leads you down all sorts of crazy roads and introduces you to many unique individuals with unusual interests and skills, and these are some of the other cool things I learned in my travels.

"I can't really show you what I do in my show in this environment. But I can show you some other fun things I picked up along the way."

You're disassociating the two, but they're still tied together with a backstory. So they're connected, but not in any real way that lets them make judgments or pronouncements about one based on the other.

"You didn't like the banana bread? That's okay. You should check out my cupcake store, that's my real passion."

"You liked the banana bread? That's kind of you to say. You should check out my cupcake store, that's my real passion."

To put it simply: You're probably not ever going to get people in the same headspace when performing casually for a couple of minutes as you will when having them sit through a full show. So don't try. The show works because of everything that builds toward it: the arc, the investment, the accumulated strangeness. None of that carries over to a two-minute encounter at a bar. A casual performance isn't a mini-show. It's a different thing entirely. Just disconnect the two things for your own sanity.

That gives you two characters to play. The Mentalist—that's who shows up on stage. And The Guy Who Picked Up Fascinating Things On His Way To Becoming The Mentalist—that's who shows up everywhere else.

This allows you total freedom with what you perform offstage. You can do sponge balls or silhouette cutting or some second deal routine you learned from a degenerate gambler in 2009. Anything at all. If you still want to do mentalism, then make up a distinction. "These are some rough ideas I'm playing with. It's a different style, more experimental, I'm still getting a feel for it. If you want to see what I actually do, come to the show next week. But this should be fun in the meantime."

This also elevates the show. It’s something special that people have to come and see to experience it. It’s not something you can dole out a “sample” of wherever you are.

People brought friends, and the friends were immediately extra skeptical. They say things like, "I don't believe you."

[With a sort of confused smile.] "Oh, of course. You're not supposed to."

One person even told me, "Well, I won't buy a ticket unless I know you can really do it."

"Oh, okay."

"Oh, I've heard about you. Are you like a medium?" "Oh, so it's more like magic." "But this ISN'T like magic, right?"

I'll answer this tomorrow as it’s a slightly bigger issue (people’s need to resolve what you are) I have a more universal technique anyone can use when someone tries to categorize you or what you’re doing.


How goes your attempt at becoming less reliant on phone magic?—TR

Good and bad. Good in that I'm performing less phone magic for people generally. Bad in that much of the most exciting magic coming out these days is phone-based.

It also conflicts with another approach I've been working on—the Zero Carry idea—since most phone tricks require nothing but the phone, which I always have anyway. So those two things are pulling against each other.

The net result is performing less with the phone, but not phasing it out entirely.

One thing I've realized since consciously trying to avoid using the phone so much is that a phone lessens reactions by about 20%. So a trick that is a 9/10 impossibility with a phone gets a similar reaction to a trick that is a 7/10 impossibility that doesn't use technology. For that reason, when I do a phone trick these days I try to make it something significant so it can absorb that reaction hit.


I saw this on Facebook today and was wondering what the “third wave” equivoque approach to this would be?—FT

First, please don't make me go to Facebook anymore. All the responses on that post are either bad or the most elementary-level thinking on Equivoque. "Tell them to point to two." Is this what happens on magic Facebook pages? People giving the most obvious answers to questions? That’s all I ever see. Oh, and there's some guy in a mask that fits his head the way a PLU sticker fits an apple, doing things that are ostensibly tricks. Those are the two categories of video I see there.

To answer your question, no, there is no "Third Wave Equivoque" for this because we don't have enough information. The Third Wave style is about using real language that sounds definitive. Not "point to"—which is meaningless language that has to be given meaning after the fact (which is very clear to non-magicians as well).

Third Wave Equivoque isn't generic, it's written with a purpose in mind. What is going to happen to the chosen candy? We need to know what the trick is to know the language to use. We don't know that here. He doesn't give us any context. (Well, he does, but he just says: For context I want to force one of these 3 candies. Uhm, yeah, we got that part, goofball.)

The closest I can give you without knowing the trick is the phrase "take away."

"Take away two of the candies."

Depending on what they do, we can now put the focus on the "take" part of the phrase: "So you chose the red and the green."

Or we can put the focus on the "away" part of the phrase. "So that leaves us with the orange."

If needed, I would then likely use Michael Murray's Tombola Force for the final "choice." Although the language used there would again depend on what the actual trick is.

Dustings #146

I feel bad for Oz Pearlman. He's been successful positioning himself as some kind of grand master of human psychology. He tells us he spent three decades "reverse engineering the human mind.” So when he lands a TED Talk, naturally people are expecting some mind-bending insight into how the brain works, how to read people, something they couldn’t find anywhere else.. But because he doesn't actually have skills like that, he has to deliver something considerably more humble: how to remember people's names. And of course he builds it up, implying he's sitting on some revolutionary framework. But then the curtain drops and his technique is to repeat the name and use the name.

Gee, thanks Svengali! I never would have thought of that.


I, of course, am legitimately a towering figure in the study of human behavior and psychology, so I’ll once again share my own method for remembering people’s names. One that isn’t just a lightly paraphrased regurgitation of Harry Lorayne that you’d find in every airport business book or LinkedIn essay on the subject.

When I meet someone and they tell me their name, I immediately imagine them 69'ing someone I know with the same name. It can be someone I know personally, someone famous, or a fictional character. So if Sarah introduces herself to me, I just imagine her engaged in simultaneous oral with singer Sarah McLachlan—someone I can easily picture. If I want to be extra sure, I'll add another detail to the background that I associate with the name. For Sarah McLachlan, that might be a few abused and homeless dogs who are also 69'ing. That image won't leave your mind.


In the last Dustings post, I introduced a contest based on the new Jerx gang sign I took from an Instagram post on a shitty pen vanish.

Rick Merrill writes:

Here’s my submission for the Jerx gang sign.  It’s from 2006 during, what turned out to be, my Grand Prix winning close up act.  I flash the sign around the 3:20 mark.  Some of us actually could’ve stolen the old broad’s expensive pen at that party.  The poor knucklehead in the video didn’t understand the part of the vanish that made it the most magical looking.

P.S.  God, I was fat…

First, you’re more thicc than fat.

Second, doing this onstage at FISM does meet the “interesting or unusual situation” clause as indicated in the original contest announcement. Sadly I must disqualify the entry for the following reasons:

1. Your entry can’t pre-date the contest. And it certainly can’t predate the site.

2. You need to flash the weird OK sign at least three times, as that is what amplifies the stupidity of this thing.

3. You can’t be doing the sign during the course of actually vanishing a pen. It must be done simply as a gang sign.

Your intention has to be to demonstrate gang affiliation. That’s how it works with these signs. If I happen to do the sign for the crips while demonstrating to someone how girthy my dong is, that doesn’t make me a member of that gang.

Scripting in Carefree Magic

This is my approach to scripting under the Carefree Magic philosophy.

The last thing you want is for the word "script" to occur to the people you perform for—not in casual settings. If you’re Derren Brown, it’s fine if someone leaves thinking, “That show was brilliantly scripted.” Or if you’re David Copperfield, it’s reasonable someone might think, “I wonder who writes the shitty jokes in his script.” We expect artists like that to be working from a script.

But if you're sitting on the couch showing a friend something interesting and their takeaway is, Wow… what a clever script, something has gone wrong. You're no longer coming off like a normal person sharing an interesting moment. You're coming off like a performer. And that's a weird energy to introduce into a casual interaction.

On the other hand, you don't want to have no idea what you're going to say and just wing it. Social magic should feel unscripted and natural—but you still need some internal reason for why you wanted to show them this thing. So you'll have some sense of what to say along the way.

For Carefree Magic, scripting should come down to knowing:

  1. What you want to demonstrate.

  2. How you feel about it.

  3. What the backstory is behind how you came to know about it.

For example:

  1. I want to demonstrate a technique for briefly seeing through the eyes of another person.

  2. I'm a little skeptical, because I haven't been having much success with it.

  3. I learned it at a magic convention. The convention was mostly standard magic tricks and stuff. But there was one guy who did a small late-night workshop on something called "borrowed vision." He taught these techniques to a handful of us. When he demonstrated it, it seemed real—but now I'm wondering if it was just a trick.

This is enough to give you talking points to hit throughout the trick without having to script everything along the way.

You can write these things out for every trick in your repertoire if you want. Or you can do what I usually do and work them out mentally a few moments before you perform.

Either way, the point is that this is an extremely low-effort process—which is what makes it the “carefree” scripting option—that still gives you the backbone of a real presentation to build on in the moment.

It’s more than just paying lip service to a subject and tacking it on at the start. "Here's an example of fate vs. free will" (with no further reference back to those subjects). Or, "Here's a move gambling cheats use."

Instead, there's enough here for real depth in the experience you're creating for them.

  1. What is it? A move gambling cheats use that you're trying to perfect.

  2. How you feel about it? Excited, because you have a regular poker game and if you can perfect the skill of turning cards over within the pack, then—when you're dealing—you'll be able to see what cards are coming up and whether they'll help your hand.

  3. Where you learned it? Your great-uncle was a professional gambler and you found details of the move in a notebook he kept.

You don't have to say these things piece-by-piece for each trick you perform. But having this information in the back of your head lets you present whatever you're showing in a way that feels real—because these are the kinds of details you'd actually have if you were genuinely sharing something interesting.

Knowing these things won’t make you sound scripted. They’ll make you sound like a person who has a real relationship to the thing you’re showing them.

It Can't Be A Coincidence Unnamed is an Anagram for Mundane

Agreed.

A month after being asked, the Unnamed Magician was able to cobble together a performance for his old auntie as “proof” that the trick was real for Craig and Lloyd's latest podcast. But we already had performances for his family that didn't tell the whole story. This was just another one. I'm not sure what he thought this proved.

At this point, this whole thing is an IQ test. And if you believe the trick is real, you're riiiiigggght here…

Now, I thought I had put this to bed. But for some crazy reason, the supposed person who bought the supposed trick and was supposedly dissatisfied—despite the fact that the method met all the supposed conditions—hasn't contacted me for my offer to fully refund what he paid. Huh.

So here is my final offer. It is, essentially, a free money machine for the Unnamed Magician.

It's a wager. We can make it whatever you want. You say you just made $60,000, so that seems like a good amount. But I have a couple of backers who will allow me to go much higher if you want to.

You don't have to teach me the trick, you don't have to explain the trick to me—you just have to demonstrate the trick exists and it works as you say it does. Since you say this is a real trick that really works, you're not risking anything. I'm taking on all the risk.

If you want to come to New York, I will add your travel expenses and hotel into the wager. I have a team of people who conduct the focus group testing we do, and they would have no problem giving you as many opportunities to perform this trick as you'd like.

Let me guess… no passport? Can't come to New York.

Fine, I will have people come to you, wherever you are in the world. They will organize the testing with random people, and we can prove once and for all if you're full of shit or not.

This is so much better than my original offer, so I'm positive you'll be very happy to take me up on it.

Or you can fade the fuck back into obscurity.

Either way, I've done my part.

The Jerx SEO List

Who is the "Murphy" behind "Murphy's Magic"? Is it Audie Murphy?

Or someone else born 100+ years ago? What I mean is, is it someone who doesn't understand how googling works?

I'm introducing a new feature on the site where I track offenders of a completely avoidable unforced error.

As most of you know, in web analytics and marketing, SEO stands for Search Engine Optimization. That is, ways of making it easier for people to find your site or your product when searching online.

But here it means something different. On my SEO List I'll be tracking Self Exposure Offenders.

Self exposure offenders? Don't you already track that on the GLOMM?

No. This is a different type of self exposure.

These are tricks that expose themselves by having the name of the trick printed on the trick itself.

For example, when Murphy's Magic put "Ghost Deck" on their trick called Ghost Deck.

More recently, they just re-released an older trick called the Fortune Teller's Book of Days. It's marketed as The Fortune Teller's Book of Days. And… hmmm… let's see what it says on the cover of the prop you use during the trick…

It's 2026, goofballs. This is not acceptable. Everyone has Google. You can't be giving people the information any mildly interested person could use to confirm this is just something you bought at Penguin Magic.

Now, they couldn't really have marketed the trick under a different name, given that it originally came out decades ago. But they could have just changed the name on the prop for the new version.

  • The Oracle's Almanac

  • The Seer's Book of Days

  • The Fortune Teller's Birthday Guide

  • The Cartomancer's Perpetual Calendar

Whatever.

I would recommend not buying anything that I add to the SEO List. Not because the trick is bad necessarily, but just because it's setting you up to get your trick googled out from under you.

My goal isn't to sabotage anyone's magic release. My goal is simply to get people to expend two seconds of thought before making this mistake.

Until now, there has been no centralized authority willing to stand in front of the industry and say, “Hey. Maybe don’t print the Google search term directly on the prop.” Now there is. It's me. I'm here to call you stupid for doing that. Please, use your head.

These aren't difficult fixes. You've already done the hard part—creating or licensing a good trick. Changing a few words on a prop before it goes to print costs nothing. The SEO List exists to make not doing that embarrassing enough that maybe someone will pause before they hit send on the print order.

Mailbag #172

Your recent offer feels like it's going to force a conclusion to the Unnamed Magician story, and I'm a little bummed about that. Even if you're over writing about it, I've been genuinely hooked. Any word from him, or from the magician who allegedly picked up his trick?—NU


I had a slightly different perspective on the Speed Kills idea.

Just recently I was writing up a routine where you deal four hands of poker. It's a fair deal but you are pretending to be bottom dealing, so you want people to think you are doing something suspicious.

I said that all you have to do to make your fair deal look suspicious is just do it a little faster than usual. That will immediately make people suspicious.

I think most magicians would agree with me. But somehow they never made the next step, which is that all fast movements look suspicious.—PM

Yes, good point. Anyone reading your advice on how to make a move look suspicious would immediately understand what you're suggesting. But many of those same magicians will do move after move quickly without giving a second thought to how that appears when they're not trying to look suspicious.

This is true even for our most celebrated sleight-of-hand performers.

I remember watching the performances from a Darwin Ortiz video with a friend of mine 20 years ago and he said, "I don't know what he's doing, but you can always tell when he's doing it."

That worked for Darwin’s character—which was essentially a master of sleight-of-hand. But if you don’t want people attributing what they’re seeing to pure physical dexterity, you need to slow down. Speed comes off as unmotivated effort, and that’s what’s at the heart of suspicion.


So if I’m reading [last Friday’s] post correctly, I could hire you for a 200 hour freelance contract to write a 200-page book of my material? —SH

Technically, yes. But it wouldn’t get done in a month, because I couldn’t make it my only priority. And you might want to ask ChatGPT: “I’m thinking of asking the author of The Jerx magic blog to write a book of my material based on my notes. What type of hourly rate would you estimate for such a project?” It’s undoubtedly more than you’d want to pay.


Just wanted to say I really love the Charismatic Magic post.  Spot on as you often are.  I think I would add flirting in there too but it’s gotta be done right and without deeper motives (most of the time).  I think people love to flirt, we’ve just all become terrified to do so.  Understanding and navigating the person in front of you and finding the right nuanced approach for that individual is magical in and of itself.  Curious what your thoughts on flirting as it relates to charisma are? Flirting can be often be more complicated than people think but eliminating it feels like tossing out the baby with the bath water.

Obviously some of your posts have some sexual tones so I suspect you’d agree but you’re often tongue in cheek about things like this or maybe more feast or famine.—SK

Yes, there’s definitely an overlap between Charismatic Magic and good flirting. They both work when you're bringing something extra to the interaction, but in a way that doesn't feel self-serving or agenda-driven. They succeed when the underlying message is clear: I’m doing this for you, and for the energy between us. That’s really the whole point of the Charismatic Path.

Actually, the way men bungle flirting maps almost perfectly onto the way magicians bungle magic. Bad flirting is just over-the-top flattery—piling on compliments, trying to impress the person, bringing flowers to the stripper at the strip club. Bad magic is the same thing: piling on impossibility, trying to floor someone with the most mind-blowing effect. Both fail for the same reason: you're performing at someone rather than playing with them. Good flirting is teasing, toying, a little push-pull. Charismatic social magic is that too.

“Without deeper motives" is actually central to why it works in the first place. The moment flirting becomes an agenda, it stops being charming and starts being creepy. Which, not coincidentally, is exactly the same reason magician-centric magic fails—the second the spectator senses the performance is for you rather than for them, the spell breaks.

What you're describing as "navigating the person in front of you"—reading them, calibrating your approach, finding the right register for that specific individual—that's just good charisma. It works for flirting, magic, and most anything else worth doing.

Dustings #145

Just a note—as per my typical 18-month schedule—there will be no Jerx posting next month. Instead I will be barricading myself in a cabin somewhere and working on the next book for Jerx supporters.

Because of my prolific output, people frequently ask questions about my book-writing process (probably because magicians are often left waiting for years for magic books that were promised.)

Technically, the material is all complete. I won't actually be trying to come up with any new tricks during June. That's what the past 17 months were for.

For every chapter I have:

  • Notes on the trick or technique—the method, the handling, and all the technical details.

  • Notes from testing the trick

  • Notes from actually performing it (the best or most unusual reactions, my favorite performing scenarios, etc.)

During book-writing month, I'll go to a cafe in the morning and spend 2-3 hours outlining the chapter. I'll take a couple-hour break. Then I'll work the rest of the day—about 8-10 hours—from home (or wherever I'm staying) and write the first draft of the chapter.

I'm a slow, distracted writer, so it takes me about an hour per book page. So a 240-page book will take me 240 hours to write. (I did the math for you.)

That's the writing process. 17 months of daily creating, testing, and note-taking at a relaxed but consistent pace. Then 1 month of focused writing with all other obligations off the table (a luxury not everyone can afford, I know).

During that month, it's 10-13 hour days: 2-3 hours outlining the current chapter and 8-10 hours writing it.

Simple (but it's not easy).


Regarding Monday's Mailbag post, I think spoon bending would feel a lot more real if—at least once during the performance—while deeply concentrating your energy on the spoon, you accidentally let out a small fart.

"Sorry. It requires such intense focus. Sometimes things just... slip out. I’m really embarrassed"

Wow! He's really putting everything into this.


Sometimes magicians are so fucking stupid…

Gee, what a perfectly sane and normal way to show your hands empty.

Imagine it wasn’t a magic trick. Imagine you were at a party and the host said, “Hey, someone stole my expensive pen. Okay everyone, show me your hands. I want to make sure they’re empty and you’re not hiding my pen.” And then one person did this.

You think everyone would be like, “Oh, okay. You’re clean”?

Extraordinary claims require extraordinary evidence. All magic tricks are “extraordinary claims.” Your proof needs to be better than the proof you would use in a normal situation.

In this case you need to show your hands empty more fairly than you would normally.

But I can’t, because I’m hiding the pen in my hands.

No shit, dummy. That’s why this trick is not worth learning or showing people. It’s not a magic trick. Everyone knows what’s going on. It’s a broken trick. It makes you look ridiculous and it’s bad for magic.

That being said, consider this movement to be the new Jerx gang sign.

New Contest: Anyone who sends a video of themselves doing that gang sign in an interesting or unusual situation will be entered in the contest. What type of situation? On stage with David Copperfield. During your wedding ceremony. Whatever.

The prize: I will refund or comp your membership payment for a full season at the high support tier.